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LinkedIn is about Connecting, Communicating, and Collaborating. The objective of LinkedIn is to strengthen connections not only in your own industry but also from a cross section of industries. The site is a multidimensional hub and node network. Its power comes from gathering information generated by current events, companies and business professionals and redistributing that information across the network. The more diverse your connections the further your reach is within the network, which ultimately increases your exposure and your access to information. If you are solely using LinkedIn to find a job then your most likely missing the real opportunities the site creates.
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Leveraging LinkedInOptimizing Your Job Search (Part II)
Th
ree
Eas
y S
tep
s to
Im
pro
ve
Yo
ur
Pro
file
• Build Contacts
• Add Keywords Unique To Your
Targeted Career
• Include Pictures Related To Your
Past Career Positions
© 2013-2014 Richard Bradbury
© 2013-2014 Richard Bradbury
LinkedIn is about Connecting, Communicating,and Collaborating. The objective of LinkedIn is tostrengthen connections not only in your ownindustry but also from a cross section ofindustries. The site is a multidimensional hub andnode network. Its power comes from gatheringinformation generated by current events,companies and business professionals andredistributing that information across the network.The more diverse your connections the furtheryour reach is within the network, which ultimatelyincreases your exposure and your access toinformation. If you are solely using LinkedIn tofind a job then your most likely missing the realopportunities the site creates.
Test
© 2013-2014 Richard Bradbury
Plan
Resume
Apply
Contact
Monitor
Re-plan
Who to connect with?
This an important component of the planning stage ofthe Job Search Flow Back Loop. The diversity andactivity of your contacts is key to capitalizing from themany benefits of LinkedIn.
Friends and Family
Already in your personal network
Diverse
Likely to Recommend you
Industary Contacts
Shared knowledge and interests
Can lead to other connections
Diversity of potential employers
Groups
Follow or connect with those providing
meaningful content to groups
Recruiters
Experiment
Increasing ConnectionsCreating a network of people with from a cross section of relevant industries is the
key function of LinkedIn.
Make sure to increase your connections on a regular basis but make sure to keep your connections relevant.
One of the major ways to connect with people is to work with their own connections. Spreading your message widely is key to having a wide range of contacts.
Use the import and invite function for a list of suitable contacts to be generated but do be wary of sending too many invites to people you don’t know
The alumni function allows you to connect with people in the local area not just those with whom you attended school or college and you can search for friends who are known to you personally. These may make a great source of secondary connections as well.
Get people to search for you through your email by asking for people to “find you on LinkedIn” on your email signature.
Changing your profile picture is fed in to the newsfeeds and therefore increases your visibility and exposure to those who may want to connect with you.
© 2013-2014 Richard Bradbury
© 2013-2014 Richard Bradbury
Connecting with Recruiters
Connecting with Recruiter is a good tactic.
• The right Recruiter at the right time could lead to a job
• Recruiters typically have huge networks of connections that you can
piggyback, getting you closer to many more potential job leads
• Recruiters are constantly posting open positions
Keywords
© 2013-2014 Richard Bradbury
This is the best video I have seen on LinkedIn Keywords. Please check out this site; MyInspiredMedia show your thanks.
(Click Pic)
Keywords
Keywords are important steer relevant people towards your LinkedIn profile and can bring increased
When employers search for prospective employees use keywords to lead them to their target candidate market.
Use a Keyword analysis tools such as Google adwords to identify appropriate search terms.
Choose keywords appropriate for your career and consider what an employee may look for when searching candidates.
Look on other LinkedIn member’s profiles to see what keywords they are using.
© 2013-2014 Richard Bradbury
© 2013-2014 Richard Bradbury
LinkedIn Profile Picture Test
Do you work Inside?
No
Yes
Your Profile Picture should bea professional headshot
Are you a circus clown?
Yes No
SorryGo Wild, don’tforget your redrubber nose.
Are you in sales ?
YesNoDo have a cool
picture of yourself at
work?
Yes No
Use it !
Using Pictures in the Body of your Text
Using pictures is a good idea for improving the quality of your LinkedIn profile.
Pictures are attractive to those with whom you interact and can increase the quality and quantity of LinkedIn Connections.
Select the edit profile mode
Next to the edit button you will see a button with a square on a plus symbol.
This will give you two options
To add link or upload file
Choose upload using a picture of your choice. © 2013-2014 Richard Bradbury
© 2013-2014 Richard Bradbury
Predictability
Prevent Failure
Resistance to Change
Fragile
Randomness
Embrace Change
Rapid Change/Flexibility
Antifragile
Sta
bil
ity
Ag
ility
Make you Profile Work for You;
The are no set rules well guarantee a successful profile 100% of the time. 1000’s of experts believe that that they can tell you how to make the best profile. My advise is keep mixing your prolife up until your happy with it. The bottom line is the person that knows your wants, needs, and desired audience the best is YOU.
