1.The New Consumer
Trends and Insights for SME Advantage
Adam Ferrier Consumer Psychologist & Founding Partner, Naked Communications
Jodie Fox Director of Fashion & Co-Founder, Shoes of Prey
Sue Barrett Founder & Managing Director, Barrett
Moderated by Valerie Khoo

2. The New Consumer
Trends and Insights for SME Advantage
Adam Ferrier Consumer Psychologist & Founding Partner , Naked Communications
Jodie Fox Director of Fashion & Co-Founder, Shoes of Prey
Sue Barrett Founder & Managing Director, Barrett
Moderated by Valerie Khoo
3. 4. What we do
We make women happy by empowering them to fully express their style. We solve
the problem of the search for the perfect shoe.
Great Shoes!... Thanks, I designed them!
5. 6. 7. 8. The Founders
9. Where we started
...in the lounge room
10. Team
11. Where we are now
New office Crown St. Surry Hills

Attract and retain staff

12. Free lunches culture building 13. Happy team = great customer service