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Magazine Magazine Consultant Consultant G S Virdi www.magfare.com

LET'S MAKE YOUR MAGAZINE EVEN BETTER

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101 Magazine Publishing Services: Right from planning and conceptualisation of a magazine to packaging, presentation and redesigning & relaunching a magazine across the medium - Print, digital, web, iPad & video.

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Page 1: LET'S MAKE YOUR MAGAZINE EVEN BETTER

Magazine ConsultantMagazine Consultant G S Virdiwww.magfare.com

Page 2: LET'S MAKE YOUR MAGAZINE EVEN BETTER

300+ magazines reviewed300+ magazines reviewed10+ magazines launched10+ magazines launched

20+ magazines consultation20+ magazines consultation15+ yrs in magazine industry15+ yrs in magazine industry10+ blogs & websites10+ blogs & websites

Page 3: LET'S MAKE YOUR MAGAZINE EVEN BETTER

Better Photography, PhotoImaging, CHIP Specials, Smart Computing Series, Digit, Nikon Booklet & many more.

Target audience & its needs analysis Customisation/Versioning of content for the

specific audience/clients Understanding of pre-press & production Understanding of P&L for the magazine Utilisation of resources in cost effective

manner Financial projection Publication documentation Publication positioning Dummy and sample issues for sales pitch

Understanding of Business of Content

Page 4: LET'S MAKE YOUR MAGAZINE EVEN BETTER

Better Photography, Smart Computing, 50 Hindi Magazines, Overdrive, Forbes, Entrepreneur, Various new launches etc.

Competitive product researches Ad-Edit analysis for various media product Critical editorial content analysis Product Post-mortem Designing & analysing readers' research

survey Keeping eye on Indian magazine market Critical Review on new releases Creating an identity of your magazine based

upon the your competitive publications

Competitive Research & Analysis

Page 5: LET'S MAKE YOUR MAGAZINE EVEN BETTER

Better Photography, PhotoImaging, Smart Computing, CHIP, Overdrive, Digit Hindi, Dummy for CHIP Hindi & many more.

Product structuring Product creation & launch Redesigning or repositioning the existing

product Publication documentation Making editorial floor plan Dummy preparation & dry tests Creating editorial traits of the product

Product Conceptualisation & Launch (or Re-launch)

Page 6: LET'S MAKE YOUR MAGAZINE EVEN BETTER

Special magazines, Pocket Guides, Customised booklets, Interactive DVD, Packaging for Anniversary/Special issue & many more.

Conceptualisation of a product right from scratch

Defining the personality of the product Philosophy for making the covers for

magazines Creating Identity of the product Final Packaging for the POP

Content Presentation & Product Positioning

Page 7: LET'S MAKE YOUR MAGAZINE EVEN BETTER

Multi-layer working model, Winathon, Buying guide special, Aerial photography contest, Nikon Booklet, Team Photographs, Editorial marketing & many more.

Setting editorial goals Day-to-Day plan with all minute details Setting timeline for execution to meet the

goals Thinking out of the box Innovative ideas for special issues Product launch plan Annual editorial plan Getting entire business chain informed to

synchronise it with the editorial plan

Vision, Planning And Execution

Page 8: LET'S MAKE YOUR MAGAZINE EVEN BETTER

10 commandments, Guide lines excel sheets, Better Photography, PhotoImaging, Product testing methodology, Smart Computing, CHIP, Overdrive, Digit Hindi & many more.

Work flow design Editorial guidelines Style sheets for writers-designers-desk Deploying strategy Editorial structure manuals Time tines Product testing benchmarks Evaluation for the process implementation Getting entire business chain in sync with

edit plan

Developing & Implementing The Systems And Processes

Page 9: LET'S MAKE YOUR MAGAZINE EVEN BETTER

Overdrive, Better Photography, PhotoImaging, CHIP, Smart Computing, Digit Hindi and many more.

Face lifting Product differentiation Product repositioning Competitive lead Creating USP for existing product Defining & creating detailed style sheet

Product Redesign And Documentation

Page 10: LET'S MAKE YOUR MAGAZINE EVEN BETTER

Forbes, Entrepreneur, Overdrive, Better Photography, Smart Computing, Careers 360, Femina, Aha Zindagi, Naukriguru & many more.

Micro level post-mortem on regular basis Regular tweaking of content based upon

industry Dynamics-feedbacks-surveys-readers forums

Product Post-mortem And Improvement

Page 11: LET'S MAKE YOUR MAGAZINE EVEN BETTER

Newspaper Technology Supplement, LG phone booklet, Internal Business presentations for launching new products, Content syndication with newspapers, Editor letters to readers/distributors etc.

Business proposals & presentations Communication & mailers for distributors-

readers-subscribers Business tie-ups for content syndication with

various main stream newspapers

Corporate Communication & Direct Marketing

Page 12: LET'S MAKE YOUR MAGAZINE EVEN BETTER

101 Make Your Magazine Better, Writing effective head lines, Secrets of making great covers, Best editorial practices, Language session for Mediaone & many more.

Hiring the right talent Induction Editorial training Internal workshops Editorial exercises & surprise tests to keep

the team sharp & updated

Team Building And Regular Training

Page 13: LET'S MAKE YOUR MAGAZINE EVEN BETTER

Souvenir, Rotary journals, Infomedia Connect, Digit, MediaJunction, MagWorld and many more.

Knowledge sharing through mailers-write-ups Articles for other magazines Internal magazines Web pages & blogs Concepts for Interactive CDs for magazine Content proposal for Yahoo MSN and ZDnetIndia for their Hindi editions

Writing for Print, Online And Multimedia

Page 14: LET'S MAKE YOUR MAGAZINE EVEN BETTER

360 degree content solution, Print, Digital, Web,iPad version, Youtube Videos, Corporate film making etc.

Content structure for lifestyle digital technology supplement for Hindi newspapers

360 degree content solution based upon YOGA

Content structure & guidelines for STAR TV's fortnightly magazine

Knowledge sharing Online blogs Online social and professional networking Post-mortems & critiques on various

publications Dummies & concept notes for newspapers Unique TV chat show, TV news hour…!

Passion for Content

Page 15: LET'S MAKE YOUR MAGAZINE EVEN BETTER

To avail these services- Contact: To avail these services- Contact:

[email protected]@gmail.com+91-98193-00669+91-98193-00669

www.magfare.comwww.magfare.com