28 квітня 201212 April 2014 – the 4th Ukraine-wide campaign!

Presentation

Content

Let’s Do It! World Cleanup

Mission and projects

Let`s Do it! Ukraine 2013 campaign:

goals and achievements

Our values

Sponsors and partners

Benefits for supporting organisations

Let`s Do it! Ukraine 2013 Media-campaign

Awards and acknowledgements

Let`s Do it! Ukraine 2014 strategy: cooperation with

companies, funds and corporations.

Future plans

Contact information

Let’s Do It! World Cleanup

Let`s Do it! Ukraine is a civic initiative that is a part of the world-wide ecology civic movement Let’s Do It! World Cleanup (letsdoitworld.org), founded in Estonia, in 2008.

108 countries

Active on almost every continent

8 000 000participants

6 years

Mission and projects

Our mission is to raise environmental awareness and help create a conscious attitude towards waste among people in Ukraine.

The annual corporate landscaping and beautification

event ‘Don’t forget’

Educational projects for schools and universities, such as ‘Friends of the Earth’, ‘Green School’, promoting an

environmentally friendly lifestyle

Let`s Do it! Ukraine annual counrty-wide cleanup campaign as a part of Let’s Do It!

World Cleanup

Popularisation of separate waste collection:

information resourcenotrash.com.ua

Let`s Do It! Ukraine Campaign

Let`s Do It! Ukraine 2013 is the most far-reaching civic cleanup ever since Ukraine gained independence!

Let`s Do It! Ukraine is an annual country-wide one-day ecology campaign, during which city parks and green zones are being cleaned up. During the third year of this campaign, on 20th of April 2013 we have united

140 000 participants

* - it means that most of cities make campaign in one day (common date).

х 2

Amounting to 2 fully packed NSK Olympiysky stadiums

=

Goals and achievements: collected wastes

Only during the last Let`s Do It! Ukraine campaign over 1000 tons of waste was collected! which is equal to

Volume14 680 m3

х 1223 =

full 12-cubic meters truck

About 20% of the waste was recycled due to waste separate collection

20 %

Let`s Do It! Ukraine Campaign

The main goal of our campaign is to bring to the attention of people in Ukraine the importance of environment and change their attitude towards it, encouraging to keep it clean and take care of it.

Our organisation is not commercial, political or religious. Because of this, we are able to unite a numerous companies, educational establishments and any number of eco-conscious Ukraine citizens.

Initiators and participants of Let`s Do It! Ukraine.

Our values

It is our belief that a single participation may inspire a more conscious environmental attitude in a person encouraging him or her to spread the word.

Due to the rise in popularity across Ukraine, the project is becoming more and more prominent while being beneficial to both ecologial education and individual and corporate voluntary public service.

Let`s Do It! Ukraine unites

We are forever grateful to every person, organisation or company who provided their time and resources to make this

campaign a success.

Community sector

Commercial sectorPublic sector

Benefits for supporting organisations

● Opportunity to join a mass-scale social and environmental project

● Development of inner and outer corporate social responsibility.

● A new, clean Ukraine. Joining the recycling program

● Opportunity for teambuilding and inspiring company loyalty

● A wide range of PR opportunities

Let`s Do It! Ukraine 2013 Media-campaign

PR and advertising campaign

Website promotion. Promotion in social Media

1st International Let’s do It! Ukrain conference for coordinators (30-31.03.2013)+ former press conferences for Media in different administrative centers

The campaign will be held on 20.04.2013

Post PR

Let`s Do It! Ukraine 2013 Media-campaign

18 no-cost TV-releases

More than 20 printed

publications

Over 300 publications in

Internet

100 billboards and 40 city-lights all

over Ukraine

20 000 tip-ones

Ads on 1000 insurance policies

50 000 flyers and 100 000 posters all over

Ukraine

Video ad billboards in subways and on a jumbo

screen in downtown Kyiv.

Over 50 million people reached

Effie Awards UkraineGold (2012)Silver (2011)

Awards of the campaign

GRAND-PRIX, Gold, Silver of the festival Silver Mercury 2012 (Saint Petersburg, Russia)

Let`s Do It! Ukraine is the winner of the up-market awards.

Green Awards UkraineGold (2012)Silver (2011)

Ukrainian Event Awards Gold (2013)

Silver (2012)

Best ‘green’ social project Best social event Social commercial/charity work

SILVER in Social commercial category of the world up-market festivalMAA The Globes Awards 2012 (USA)

Let`s Do It! Ukraine 2014 strategy

Companies, funds and corporations

Benefactors Partners (sponsors)

National (4)

Cover significant part of the expenses of the

campaign and receive maximum of

commercial, PR, HR bonuses at Ukraine-

wide level

Regional (25)

Cover significant part of the expenses of their region and receive

maximum of commercial, PR, HR bonuses at Ukraine-wide level

Local(unlimited)

Cover bare part of the expenses of the

campaign and receive minimum of commercial, PR, HR bonuses at the

local level

Corporate participants

Let`s Do It! Ukraine 2014 strategy•Can join

the campaign to inform before the promoters (city/town/region coordinators or national team).

•Usually provide their employees with the necessary equipment (bags, rubber gloves, wet tissues etc), though optional.

Corporate participants

•Unlike sponsors, benefactors can provide gratuitous charity work without any benefits feedback.

•Herewith can join the campaign both separate and with employees (as corporate participants) and (optional) can be provided with the minimum necessary equipment.

Benefactors

As Let’s Do It! Ukraine is a nonpolitical and nonreligious movement, participation of the above mentioned organisations are able to participate as independent citizens only. The usage of any symbolics is prohibited.

Let`s Do It! Ukraine 2014 strategy

• Sponsors can (optional) provide their employees with necessary equipment (bags, rubber gloves, wet tissues etc.)

• For every type of partnership we can offer specific proposal (on request).

• Any additional promotions mostly commercial based should be discussed beforehand.

• Implementation of the partnership commences only after the agreement with regional coordinator and national partnership team!

Partners (sponsors)

Future Plans

Preparations for the event have already started! Join us as:

We are happy to provide you with additional offers on request!

12 April 2014 – the fourth Ukraine-wide Let`s Do It!

Ukraine campaign

BenefactorSponsorCorporate member

Contact information

Feel free to make an appointment with us and discuss opportunities for cooperation!

Sincerely, Roman Brytanchuk

Manager of Let`s Do It! Ukraine 2014Senior partnership coordinator

roman.brytanchuk@gmail.comMob: +38 063 400 68 77

letsdoit.org.ua

Приєднуйтесь до нашого проекту!Join us!