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BRAND & BREATHE Lessons learnt 3

Lessons learnt 3

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BRAND & BREATHE

Lessons learnt 3

COLLEGE SUDENT/RECENT GRADATES have become our KEY PARTNERS

BRAND & BREATHESocialMind

WE PROVIDE SOCIAL ENTERPRISES WITH A NEW LEASE OF LIFE ,BRANDING THEM TO BECOME SUSTAINABLE

!!

MARKET FORCES

lack of specific regulations towards the figure of social enterprise

SocialMindBrands for the HeartBanco de Valores SocialsBanco de Inovação SocialCASESFundação EDP

European political instabilityFiscal consolidation

General unemployment = 13,5%<25 years old = 34,8%

GDP growth = 1,5% in 2015 and 1,6% in 2016

Portugal Inovação Social = 150M€

Portugal 2020 = 120M€

5099 social enterprises

Lack of knowledge

“Crowdfunding is slowly becoming more popular”

1. SE/ NGO´s need marketing services in terms of visiblity and branding .

2. SE/NGO´s need training and know-how to improve their business.

3. If the service is needed, more than 50% will be willing to pay.

4. Quality Assurance is a mandatory service for SE acceptance.

5. Students/Recent graduates will reduce our operational costs by +-20%

6. If we are able to offer projects to more 50 students during the 1st year,other students will be willing to work

for us too.

7. If we are able to set up partnerships with at least 3 recognized foundations during the 1st year,it will allow

us to attract investors more easily.

8. We believe that we need partnerships with at least 1 auditing firm and 3 multinational firms to become

valued and esteemed.

9. Students/Recent graduates will be interested in working for free,if they benefit from a (competition

community ) ,which will provide career expertise/visibility.

10.SE /NGO´s will be willing to use a web platform , as a channel of communication with us.

DEFINING THE MVP

PAINTING THE CUSTMER

PERSONA & NEEDS

WRITTING OUT THE CUSTOMER

DISCOVERY QUESTIONS

CUSTOMER DEVELOPMENT

3 STEPS

SOURCE : http://blog.raywu.co/3-steps-to-great-customer-development

@raywu