Lessons in Content Creation From 12 of the Greatest Innovators of All Time.

LESSON 1: CONNECT WITH YOUR AUDIENCE

“When a poem rhymes, when a form generates itself, when a metre provokes consciousness into new postures, it is already on the side of life. When a rhyme surprises and extends the fixed relations

between words, that in itself protests against necessity. When language does more than enough,

as it does in all achieved poetry, it opts for the condition of overlife, and rebels at limit.”

- Seamus Heaney

LESSON 2: SIMPLIFY COMPLICATED THINGS

“That’s been one of my mantras -- focus and

simplicity. Simple can be harder than complex: You have to work hard to get your

thinking clean to make it simple. But it’s worth it in the end because once you get there, you

can move mountains.”

- Steve Jobs

LESSON 3: BACK IT UP

May I ask whether these pleasing attentions proceed from the, impulse of the moment or are the result of previous

study?

- Jane Austen

LESSON 4: TRY NEW THINGS

“You don’t learn to walk by following rules. You learn by doing, and by falling over.”

- Richard Branson

LESSON 5: TELL A GREAT STORY

“People have forgotten how to tell a story. Stories don't have a middle or

an end any more. They usually have a

beginning that never stops beginning.”

- Steven Spielberg

LESSON 6: BE REMARKABLE

“If you would not be forgotten, as soon as you are dead and rotten, either write

things worth reading, or do things worth

the writing.”

- Benjamin Franklin

LESSON 7: TEST, TEST, TEST!

“What this power is I cannot say; all I know is that it exists and it becomes available only

when a man is in that state of mind in which he knows exactly what he wants and is fully

determined not to quit until he finds it.”

- Alexander Graham Bell

LESSON 8: PRACTICE MAKES PERFECT

“Iron rusts from disuse; water loses its purity from stagnation ... even so does

inaction sap the vigor of the mind.”

- Leonardo Da Vinci

LESSON 9: TAKE TIME OUT TO THINK IT OUT

“Thinking is the hardest work there is, which is probably the

reason why so few engage in it.”

- Henry Ford

LESSON 10: JUST GET IT DONE.

“It always seems impossible until it’s done.”

- Nelson Mandela

LESSON 11: QUALITY OVER QUANTITY

“You ask me why I do not write something... I think one’s feelings waste themselves in words, they ought all to be distilled into

actions and into actions which bring results.”

- Florence Nightingale

LESSON 12: CREATE MARKETING PEOPLE LOVE

“Off with you! You're a happy fellow, for you'll give happiness and joy to many

other people. There is nothing better or

greater than that!”

- Beethoven

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