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Are you fearful of ‘Facebook’? Or scared of ‘Slideshare’? Do you feel left out by ‘Linkedin’, or puzzled by ‘Plaxo’? Perhaps you’re confused by ‘ecademy’? You know what? So was I, just a year ago. I avoided ‘social media’; derided it, ignored it, couldn’t understand what the fuss was about and thought ‘not for me’! Now? – I’m well and truly hooked! Facebook, Ecademy and the others have truly boosted my business. It’s simple, quick and I know my business would not be as successful without it! I’ve got more contacts, a higher profile within my industry and higher turnover because of it.
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Getting Started with Social Media
Presented by Leigh Ashton
Welcome
Leigh Ashton 020 7903 5426
Getting Started with Social Media
Why here, why now?
What would make it a great morning?
Leigh Ashton 020 7903 5426
What is Social Media?
‘an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words and pictures’Wikipedia
Moving from traditional marketing...
to ‘Inbound Marketing’
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Social Media & The Sales Consultancy
Getting Started with Social Media
Leigh Ashton 020 7903 5426
4 Steps to Getting Started
1
•Who are you?
2
•What are you passionate about?
3
•Who do you want to reach & why?
4
•What do you want to say?
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Step 1...
Who are you?What’s your niche?
How do you want to be seen?
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Step 2... What are you passionate about?
How can you get that passion across?
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Step 3...
Who do you want to reach & why?
Who is your tribe?Who should be...clients, prospects, friends
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Step 4...
What do you want to say?
Create relevant conversation to build your community
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Social Media Opportunities
Networking
Build awareness
Promote your latest offer
Be an expert
Events booking
Last minute offers
Referrals
Sourcing suppliers
Bring eshots to life
Bring Web pages to life
Upload videos
Share presentations
Publish Photographs
Advertise
Push people to your website
Connect with the movers and
shakers
Getting Started with Social Media
Leigh Ashton 020 7903 5426
ACTION !!
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Your Questions and Comments...
Getting Started with Social Media
Call Leigh Ashton atThe Sales Consultancy…
020 7903 5426
Or Via…
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