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S t i v e n K e r e s t e g i a n O p e n I n n o v a t i o n
Future Lab - LEGO
Questions? 3 LEGO and the LEGO logo are trademarks of the LEGO Group. ©2014 The LEGO Group.
LESSFULL
Alpha Rex
Spike
Tribot
2nd Gen, co-created & developed with 200+ users
RoboArm T-‐56
7 years developing
LEGO + MIT Engineers
3 weeks 1000 Hackers
= Better Together
From
Managing
Creativity
from Few
To
Orchestrating Systematic
Collaboration and Creativity
from Many
The LEGO Group, Technology and Open Innova7on: S7ven Kerestegian
Crowd Value
Diverse Employees
Fans & AFOLS
Companies and Institutions
Entrepreneurs & Startups
User Motivations
Intrinsic Ideology Curiosity
Self Fulfillment Pride / Joy
Internalized Extrinsic Making Friends
Skill Development Recognition Reciprocity
Extrinsic Personal Need Compensation
Career
The LEGO Group, Technology and Open Innova7on: S7ven Kerestegian
Future Lab
Successfully integrate physical & digital creative play – “One Reality”
Entertainment Passive Lean back Specific to ME
Play Creativity
Lean forward Open-ended
from ME
FutureLab Open Innovation
TLG
TLG
TLG
Front End
Product Lines
CEE
LCI
Ideas that add value and support a culture of
continuous improvement & open collaboration.
=
employees and partners
The LEGO Group, Technology and Open Innova7on: S7ven Kerestegian
= Fans & Entrepreneurs
Open Product Development = Crowdsourcing In 48 Hours: 10,000+ Supporters Prototype Price Point Market Insight Awoken Dormant and Connected with new
LEGO fans!
Value creation in the brand eco-system
SEE the resourceful user in your consumer.
Enable ways for the world to participate in your value creation.
PRACTICE WIN – WIN in everything you do.
BE CLEAR about rules and expectations.
Let the brand ecosystem do the HEAVY LIFTING.
BE as OPEN and transparent as possible.
START SMALL, experiment, and improve as you go along.
Innovate WITH and FOR the brand ecosystem.
Image: Nathan Sawaya and Dean West, 2013
Effective Experience Change
Value + Intuitive
Design
Great Participation Experiences!
Crowd Value
Diverse Employees
Fans & AFOLS
Companies and Institutions
Entrepreneurs & Start-up?
?
Thank you
Stiven Kerestegian
