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Social media promotion

Lecture 12: Social media public relations

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Page 1: Lecture 12: Social media public relations

Social media promotion

Page 2: Lecture 12: Social media public relations

objectives

• Readings

• Discuss ways to promote an organization using social media

• Go over homework assignment

Page 3: Lecture 12: Social media public relations

Social media for promotion

http://www.pamorama.net/

Page 4: Lecture 12: Social media public relations

Social media promotion

• Build credibility/interest with behind-the-scenes information

Page 5: Lecture 12: Social media public relations

Social media promotion

• Show what your organization does

Page 6: Lecture 12: Social media public relations

Social media promotion

• Interact with potential customers/members

Page 7: Lecture 12: Social media public relations

Social media promotion

• Keep people informed

Page 8: Lecture 12: Social media public relations

Social media promotion

• Monitor competitors and do better

Page 9: Lecture 12: Social media public relations

homework

• Compose five social media Tweets or Facebook posts for your press kit organization

• One on each tip we discussed:• Build credibility/interest with behind-the-scenes

information• Show what your organization does• Interact with potential customers/members• Keep people informed• Monitor competitors and do better

Page 10: Lecture 12: Social media public relations

Announcements

• Social media promotion homework due Friday at 5 p.m.

• Readings posted online

• No lecture tomorrow: work on homework and project two

• Last quiz tomorrow

• Enjoy the rest of your summer!