Summary of Lecko annual study : RSE volume 7

Jan. 2015

Michel Ezran

@MichelEzran

#lecko #E20s

DIGITAL TRANSFORMATION :

GET EQUIPPED AND ORGANIZED

TO ACCELERATE

LECKO ANNUAL STUDY :

STATE OF THE ART OF DIGITAL

TRANSFORMATION (7th edition)

20 companies quantitatively benchmarked

9 473 communities

5 CDOs interviewed

34 Solutions analyzed against 550 criteria

134 pages

101 000 users

92 CM Interviewed

75 ESN projects

AGENDA & KEY FINDINGS

1. The motivation towards transformation are evolving

2. ESN becomes the backbone of the digital

transformation

3. Companies are getting equipped and organized to

accelerate

4. The market is continuing to evolve in size and richness

AGENDA & KEY FINDINGS

1. The motivation towards transformation are evolving

2. ESN becomes the backbone of the digital

transformation

3. Companies are getting equipped and organized to

accelerate

4. The market is continuing to evolve in size and richness

The motivation towards transformation are evolving

Improve usages,

collaboration, efficiency

thanks to digital

Adapt to disruptive

business models

proposed by new

comers

Remain efficient in an

ever changing world

Improve Adapt Survive

Initiatives

+

Traditional organisation

Get connected to increase agility

Organisation more agile, more efficient, able to adaptHierarchical mode + Project mode + Networking mode

Get connected to increase agility

Types of usages

on mature ESN

7%

20%

35%

37%

Market Watch

Mutual assistance

Project

Best Practices Sharing

Innovation

AGENDA & KEY FINDINGS

1. The motivation towards transformation are evolving

2. ESN becomes the backbone of the digital

transformation

3. Companies are getting equipped and organized to

accelerate

4. The market is continuing to evolve in size and richness

80% of CAC 40 companies have an ESN

ESN usages are developing

Lecko Abacus

• 20 Companies• 101 773 active users• 9 473 active communities

Engagem

ent

2 years1 year

ESN usages are developing

Usage

+17 % ENGAGEMENT

Functional

Scope + 2500 active users

Usages and practices are progressing

The success of a community relies at 71% on the CM

Lessons learned from the benchmark (1/2)

Projects / Processes CoP, Watch, Innovation, Support

GEOGRAPHICAL PROXIMITY

BOTTOM-UP

INITIATIVE

GEOGRAPHICAL

PROXIMITY

NEUTRALSPONSORSHIP SPONSORSHIP

MOBILE ACCESSEASY ACESS

TOP-DOWN

INITIATIVE

Lessons learned from the benchmark (1/2)

CM COACHING

END USERS

BEHAVIOR CHANGE

CONTRIBUTION

PACE

Projects / Processes CoP, Watch, Innovation, Support

AGENDA & KEY FINDINGS

1. The motivation towards transformation are evolving

2. ESN becomes the backbone of the digital

transformation

3. Companies are getting equipped and organized to

accelerate

4. The market is continuing to evolve in size and richness

Companies are realizing what’s at stake

40 % of CAC 40 Have a CDO

Reporting to Exec Com(member ?)

Define and executeDigital strategy

Patrick Hoffstetter

Chief Digital Officer

Renault,

Christophe Cazard

Directeur média digital

corporate du groupe ACCOR

Eddie Abecassis

Chief Digital Officer

Swiss Life

Nathalie Andrieux

DGA en charge du numérique

La Poste

Adrinée Favé

Chief Digital Collaborative Officer -

Technip

Chief Digital Officer

CREATENew opportunities and

business models

thanks to digital

The role of the CDO

COMBINE Digital enriches

exiistng business

and services

Challenge : balance between internal and external …

Examples

eCommunication

eMarketing

eCommerce

Suggestion box

Connected store

Innovation

Community

Axa Drive, PostAccess

Connected Car

Participative innovation

Michelin, BNPP CIB,

Renault

DIGITALIZECurrent business

creating new

channels

AGENDA & KEY FINDINGS

1. The motivation towards transformation are evolving

2. ESN becomes the backbone of the digital

transformation

3. Companies are getting equipped and organized to

accelerate

4. The market is continuing to evolve in size and richness

ESN & Collab market is continuing to grow

40 M€

2013

56 M€

26 M€

9 M€6 M€

2014201220112010

ESN SaaS volume in France

Lecko Repository

34 solutions analyzed

10 usage families – 550 criteria

Market evolution

Evolution of functional scope of market tools

2 years

Generalist vendorPure Player LeckoRepository index

Soc

ial F

eatu

res

Rela

tio

n

Conversation

Thanks !

@MichelEzran

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