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A quick presentation Warner Onstine and Aaron Eden presented for Startup Weekend Tucson participants on Lean Startup.
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Lean Startup
Aaron Eden @aaronedenWarner Onstine @warneronstine
What is Lean Startup?
A way to go from Plan A to a plan that works1
1Yes I stole this from Ash Maurya's book Running Lean
Not just for IT
• Easy to take the basic methods in Lean Startup to apply to any non-software business.
• Every business has customers that you will be selling to.
The basic tenets
• Avoid waste wherever/whenever possible• Lean does not mean cheap• Only build what you need when you need it• Learn directly from your customers as quickly as
possible
The basic building blocks (for software projects)• Customer Development (CustDev)
o What problem are you solving?o Who is your market?o What is your solution?o Do they NEED it?
• Commodity Hardware/Softwareo Use off-the-shelf whenever possible, until it's no
longer viableo Cloud computing
• Agile Developmento Build/Measure/Learno Iterate ofteno Gather feedback/metrics
The basic building blocks (non-software projects)• Customer Development (CustDev)
o What problem are you solving?o Who is your market?o What is your solution?o Do they want it?
• Outsourced serviceso Use off-the-shelf whenever possible, until it's no
longer viableo Utilize vendors / partners
• Agile Business Developmento Build/Measure/Learno Iterate ofteno Gather feedback/metrics
What can I possibly do with LS in a weekend?Quite a bit• Initial problem you are solving• Initial market you are solving it for• Do they need it?
All of these questions can be answered over one weekend using CustDev
We will be focusing on using CustDev during this presentation
What are the 3 problems you are trying to solve?Basecamp (PM Tool)• Proj Mgmt too
complicated• It's difficult to share
status with clients• It's difficult to get
clients involved in the process
Residential Wind Turbines• Wind Energy Too
Expensive• Green status symbol• Short ROI
Who are your customers?
Basecamp (PM Tool)• Small creative
businesses• Medium-sized
businesses that manage multiple projects
• Their clients
Residential Wind Turbines• Single family home-
owner• House rental groups• Home remodelling
contractors
Interview early adopters
• First degree contacts• Ask for introductions• In person or over the phone• Learn / don't SELL• Pair up• No surveys• No statistical significance• Would they pay?
“Customers don’t care about your solution. They care about their problems.” - Dave McClure (500Startups)
When your problem isn't big enough• Is there another related, larger problem for your
target market?• Is this a solution for a different market?• Is there are a similar problem but for a smaller
market?• Is there a piece of your solution that might be a
product on it's own?
• Or, if all else fails you can ditch it all together and try something else
What about after Startup Weekend?• Startup Drinks• LS Lunches• Additional Lean Startup presentations
Resources
Books• 4 Steps to the Epiphany by Steve Blank• Entrepreneur's Guide to Customer Development by
Brant Cooper and Patrick Vaskovitz (http://custdev.com)
• Lean Startup by Eric Ries • Running Lean by Ash Maurya
Free• http://steveblank.com• http://ashmaurya.com• http://startupslessonslearned.com