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Fredi SchmidliLiechtenstein 2017, Sal am Lindenplatz, Schaan, 2.11.17
Lean Startup: “Increase Success of Innovation Projects”
Lean Startup for Founders
www.pragmatic-‐solutions.ch
Fredi Schmidli
• Economist and BA• Management Teams in various functions and countries• Entrepreneur• Business Angel and Boardmember: www.startangels.ch• Partner at pragmatic solutions• Community Builder: meetup.com/Lean-‐startup-‐Zurich/
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Goal: To improve the success rate
Source: Ash Maurya «Running Lean»
• Develop product in half the time and at half the cost (GE)
• Reduce failure: “wrong” product and “premature” scaling
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Goal: To improve the success rate
2.11.2017 www.pragmatic-‐solutions.ch
• 66% of successful products/companies significantly change original business idea
PDA encryption software led to .. The “Game NeverEnding” led to ..
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Traditional versus lean approach
Source: Ash Maurya: Running Lean
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The roots of Lean Startup
Make productscustomers want
Incrementalreleases
Reduce waste,Operational excellence
Documentyour plan
Adapted from Janis Fraser
Steve Blank
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Eric Ries / Ash Maurya 2010/2012
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Lean Innovation Framework
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Lean Canvas (by Ash Maurya / adapted from Osterwalder)
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Lean Canvas (by Ash Maurya / adapted from Osterwalder)
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Build-Measure-Learn Feedback Loop
Design experiment
Pretotype, MVP, …Results fromexperiment
Analyse results: Persevere, pivotor quit
weeks not years
Guesses/Assumptions/Hypotheses
Run experiment
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From Idea to Problem/Solution Fit
12Source: Ash Maurya «Running Lean»
www.pragmatic-‐solutions.ch2.11.2017
Types of experiments
4) Early version with minimal feature set that can be “sold” to early adopters
1) Proposal: a document describing the solution
3) Fake demo of any kind
2) Smoke Test: Landing Page to test interest
MVP
Pretotype
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Pretotype Example (Explainer Video)
Test vision ofcloud serviceoffering –Dropbox
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https://www.youtube.com/watch?v=7QmCUDHpNzE
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15www.pragmatic-‐solutions.ch2.11.2017Source: Ash Maurya «Running Lean» Workshop, 2015
Customer Development
ScaleProduct Market
fit
Problem Solution
fit
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• Understand Problem • Define Solution
• Validate qualitatively• Validate quantitatively
• How do I accelerategrowth?
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The 3 Phases of Customer Development
17Source: Ash Maurya, Scaling Lean
What happens here?
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In a Innovation Project it is unknown what the customermight find valuable and even who he/she is. Value is generated by learning these unknowns.
What is lean thinking?Value is “providing benefit to the customer”, anything else is waste.
The Lean Innovation Challenge
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Lean Innovation is …a company culture touching all aspects:Values, Leadership, Organisation, Incentives, Empowerment, …
not a collection of tools
A culture can not be copied easily
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Core Lean Principle
Get out of the building
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Summary: Saving Potential byapplying Lean Innovation• Lean Canvas instead of Business Plan• Identification & priorisation of risks instead oftesting the whole Business Model• Problem & Solution interviews instead of Market Research• Pretotype & MVP instead of building the Product• Speed has biggest impact on profit
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slideshare.net/pragmaticsolutions
fredi@pragmatic-‐solutions.ch
facebook.com/PragmaticSolutionsGmbh
Nächstes Lean Innovation Training, 21./22.11.17:https://pragmatic-‐solutions.ch/angebot/training/lean-‐innovation-‐training/
www.pragmatic-‐solutions.ch
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