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Adrian Howard (@adrianh) Lean Persona#AgileInTheCity
2016
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Adrian Howard (@adrianh) Lean Persona#AgileInTheCity
2016
https://commons.wikimedia.org/wiki/File:Sketchy_(443136151).jpg
Adrian Howard (@adrianh) Iterative Persona#AgileInTheCity
2016
https://commons.wikimedia.org/wiki/File:Sketchy_(443136151).jpg
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https://www.flickr.com/photos/2top/8507775261/
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https://www.flickr.com/photos/hansthijs/3586762234/
http://memegenerator.net/instance/54376410
Persona
https://www.flickr.com/photos/ltangelini/4683559792/
http://commons.wikimedia.org/wiki/File:The_Thinker_Musee_Rodin.jpg
Analysis & Synthesis
http://www.slideshare.net/toddwarfel/data-driven-personas
https://www.flickr.com/photos/hansthijs/3586762234/
http://commons.wikimedia.org/wiki/File:Rows_of_Bookshelves.jpg
https://www.flickr.com/photos/baltasar89/15668939281
http://www.amazon.co.uk/gp/product/B006BVW09G/
https://www.flickr.com/photos/ykjc9/4143179870/
Problem?
Agile
https://commons.wikimedia.org/wiki/File:Extreme_Programming.svg
XP + SCRUM + DSDM + ASD + Crystal + FDD + Pragmatic + etc.
Lean StartupCustomer Development + Agile + Lean
buildlearn
measure
productdata
ideas
Lean UXLean Startup + UX + Design Thinking
makethink
check
Whatever ™You know, for kids!
actionaction
action
thingthing
thing
mightycircle
o’feedback
Persona problems…• Presented as truth • Large up-front investment of time, money & people • Need a fairly good grasp of our market • Tends to result in set-and-forget persona • Introducing products changes the world
http://www.uie.com/brainsparks/2008/01/24/personas-are-not-a-document/
Personas are to Persona Descriptions as Vacations are to Souvenir Picture Albums
— Jared Spool
https://www.flickr.com/photos/library_of_congress/2163462230/
Sam Bossman, VP of Sales
https://www.flickr.com/photos/powerhouse_museum/3876631361/
Pat Minion, Sam’s PA
Iterative Persona
1. Define
http://www.slideshare.net/clevergirl/luxr-oneday-workshop/73
From Lean Customer Development by Cindy Alvarez
https://www.flickr.com/photos/rbowen/1148435913
Apply the truthiness scale…
Made up sh*t True
Made up sh*t True
http://commons.wikimedia.org/wiki/File:Cat_skeleton_-Booth_Museum,_Brighton_and_Hove,_East_Sussex,_England-20Oct2011.jpg
2. Refine
Add structure…
Made up sh*t True
TrueStrongWeakGuess
Add rules…
TrueStrongWeakGuess
TrueStrongWeakGuess
TrueStrongWeakGuess
TrueStrongWeakGuess
TrueStrongWeakGuess
http://memegenerator.net/instance2/4853223
https://twitter.com/guspower/status/448487628107575296/photo/1
http://commons.wikimedia.org/wiki/File:Big_Fat_Red_Cat.jpg
3. Realign
http://commons.wikimedia.org/wiki/File:International_tidyman.svg
http://pixabay.com/en/viewpoint-gazebo-lookout-point-99199/
http://pixabay.com/en/sign-signs-traffic-road-street-39400/
http://pixabay.com/en/traffic-sign-road-sign-shield-6664/
The Good, the Bad & the Ugly
Communicates risk and confidence, not truth
Lets you get people started quickly & cheaply
Whole team approach eases adoption
Embraces change
Organisation still has to buy in
Folk forget refine & realign
http://memegenerator.net/instance/54379154
Made up sh*t True
TrueStrongWeakGuess
http://pixabay.com/en/traffic-sign-road-sign-shield-6664/
Traditional Lean / Agile
research phases ⟶ research cadences
solo & silo work ⟶ whole team work
deliver truth ⟶ show risk & process
DO LESSTOGETHERMORE OFTEN
to do
MOREAdrian Howard (@adrianh)
quietstars.com
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