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“From virtual to real” How DNA 11 was conceptualized and is growing by creating real art from digital images
First a little history…•We founded DNA 11 in late 2005
•DNA 11 makes custom portrait from your DNA, fingerprints , and lips
•Built on a bootstrap business model ($2000 start up capital)
•Today, multi-million dollar, global company (52 countries)
•Most of our sales: WOMA, Social Media and PR
So What’s Next?•We wanted expand and diversify our product offering beyond our niche
•Leverage our operational infrastructure
•Minimize additional investment required
•Go after a market that is underserved without any clear market leader
You are among the first to hear about this new company….
Facts:
•50 bln digital photos taken in 2007, 60 bln by 2011
•20% of digital camera owners exercise their artistic skills (prosumers)
•11% of Americans have more than 10,000 digital photos
•9% of all consumer images are taken on cell phones
•90% of all professional photos taken in 2010 will be digital
So What?•heavily leverage social media as a central part of our marketing efforts•accept any resolution image (Think Facebook / iPhone)•integrate with and create partnerships with key players•position ourselves as the market leaders in a leaderless market niche•Focus on technology and innovation with design.
How can you help?Join our list of beta clients- help us create and refine the service based on your needs:
20% off for 40 people in this room
Contact me: [email protected]
Twitter.com/canvaspop