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You don't have to be the ED or CTO of your organization to lead a successful technology change. This panel will explore principles of change management for successful technology projects with or without formal authority. We will use case studies and real-life stories as examples of what to do (and what not to do) to help change happen.
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Leading Tech Change (When You’re Not the Boss!)
Dahna GoldsteinPhilanTech
Washington, [email protected]
Marc BaizmanMy Computer Guy
Boston, [email protected]
Simone ParrishInnovation Network
Washington, [email protected]
Leading Tech Change
• Introductions• Poll• Leading Change without Formal Authority• Case Study: Root Cause• Tales from the Field• Q&A
Introductions
http://www.flickr.com/photos/oxygeon/238163317
Poll
http://www.flickr.com/photos/56507475@N00/3595549007
Elements of Technology Change
Different Rates of Tech Adoption
Changes We Can’t Control
The Four Five Cs of Leading Change
• Credibility• Common ground for goals• Compelling case• Connecting emotionally• Chocolate!
Credibility =
Photo credit: Donna Corless
+
Expertise
Relationships
We All Have Weaknesses
Building Your Expertise
Building Your Relationships
Framing for Tech Change
Photo credit: IRISSS *Vaniglia*
Create a Compelling Case
Connect Emotionally
Case Study: Root Cause
• 35 full-time staff (formerly 36 )• Approx $2 million annual budget (% tech?)• LOTS of technology change in 18 months– Google Apps for email, calendar, and intranet– Salesforce.com (see next slide)– Drupal for external web sites– VOIP Phone System– Managed desktop support vendor
Salesforce Rollout
ServicesTrainingOperations
IT Support HR Info
Salesforce Onboarding
Marketing
Newsletters Conferences
Biz Dev Pipeline Project Management
Leading Change Requires Four Five Things
I. CredibilityII. Common ground for goalsIII. Creating a vivid and compelling caseIV. Connecting emotionally with your audienceV. Chocolate!
I. Credibility
Build on Past Successes
II. Common Ground for Goals
Enlist the “tough cookies” FIRSTDo some coalition building!!
24
http://www.flickr.com/photos/nick_d/2977848508/
III. Create a Vivid and Compelling Case
Talk to People Early and Often
26
But don’t OVER-hype!Message differs for each audience
Test pilot with a small group
27
From http://www.mozillafoundation.org
Reward the testers!
IV. Connect Emotionally With Your Audience
Phase Your Rollout
Uh oh…
Is that you???
http://www.flickr.com/photos/avlxyz/3062676659/
Documentation, Documentation!
Screencasts: http://www.jingproject.com
Make a Plan! Otherwise…
• Evaluation consulting, training, research for the sector
• 14 staff; $1.8m budget• Free online planning and
evaluation tools (www.innonet.org/pointk)
Where Simone Works
About Simone
©2008 CompassPoint Nonprofit Services. Reprinted with permission from CompassPoint Nonprofit Services
Most images belong to Innovation Network, except:http://pc-museum.com/officewing.htmhttp://www.flickr.com/photos/joshb/20111019/ http://www.flickr.com/photos/joshb/68791043/
2001
2010
Simone’s Projects
What Tech is Not
http://www.flickr.com/photos/acme7/280882991/
Get Data.
detail from http://xkcd.com/688/
Find Allies (Outside)
http://commons.wikimedia.org/wiki/File:Einstein1921_by_F_Schmutzer_2.jpg
Find Allies (Inside)
Lessen Their Pain.
http://www.flickr.com/photos/jeffyoungstrom/510551658/
Try Small Things.
http://www.flickr.com/photos/sheriwetherell/2310288091/
Screenshot of a map I made in Google using “My Maps”
http://edit.freemap.jp/en/trial_version/edit/world
Ask What They Need.
http://www.flickr.com/photos/melissamaples/3162364969/
Hold Their Hands.
Detail from http://www.flickr.com/photos/mrg/7784748/
Enough Carrots?
http://www.flickr.com/photos/johnloo/2769704258/
Learn to Balance.
http://www.flickr.com/photos/mishism/3057621374/
The 5th C: Chocolate!
http://www.flickr.com/photos/eszter/68153223/
Questions?
Evaluation Code: 183
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