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LEADERSHIP SKILLS AS A MAJOR STEP FOR
SUCCESSFUL CAREER IN MARKETING
Dmytro Zinchuk
Leader is a person who influence on
group of people to achieve a common
goal
Leaders must develop through:Training
Education
Self-study
Experience
Self-improvement
People want to be
guided by those whom
they respect and who
have a clear sense of
direction
Before employees respect a person as a
leader they observe what a leader does so that
they can get to know who his person really is
Leaders must be technically
proficient, know their job and
have clear understanding
of their employees’ tasks
Certain things leader must BE, KNOW, and DO:BE a professional who possess an excellent
character traits;
KNOW yourself;
KNOW human nature;
DO provide directions;
DO implement
THANK YOU FOR ATTENTION!