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Sales needs fewer and better leads, but how? You need to gently nurture leads and score behaviors.
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Almost 3 out of 4 leads are not qualified*
*MarketingSherpa Case Study
Result
Gentle Nurturing and Scoring
“Earn trust and watch buying behaviors.”
There’s Just One Problem
You DON’T Need More Leads
Leads sent to sales dropped by 52%. Revenues grew by 41% Converted leads increased 79% Closed revenue from reengaged
(nurtured) leads grew by 21%
MarketingSherpa Case Study “The Complex Sale: Lead Scoring Increases Conversion 79%”
How to Do Lead Nurturing and Scoring
Bring in outside experts Know best practices Have done it before
Develop buyer personas Start content marketing Involve sales
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