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Stephen Dury, Managing Director, SME Markets & Business Development from Santander takes a closer look at the impact of digital innovation on banking and financial services.
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An insight on digital innovation in Banking
Stephen DuryManaging DirectorSME Markets & Business Development
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•Background
My background Speed of change Quantum of change Impact of change Influence of mobile technology Converging services and markets Areas of change in banking iZettle
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38 years 13 years 4 years 3 years
It took….It took…. To reach 50m usersTo reach 50m users
Within 10 years:
2 years 2 years 1 year
Payments initiated by mobile devices will outnumber transactions initiated by plastic cards
Estimated 50 billion devices will be connected to the web
Radio Television Internet iPod iPhone Facebook Android
SPEED OF CHANGE….
4 4
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THE CHALLENGE….
… MULTI CHANNEL CUSTOMER EXPERIENCE
BRANCHBRANCH
ONLINEONLINE MOBILEMOBILETELEPHONETELEPHONE
SOCIAL MEDIASOCIAL MEDIA
FACE TO FACEFACE TO FACE
ATMATM
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THE OPPORTUNITIES…
VALUEVALUE
CONNECTIONCONNECTION
PROXIMITYPROXIMITY
RELEVANCERELEVANCE
UNDERSTANDINGUNDERSTANDING
CUSTOMER EXPERIENCECUSTOMER EXPERIENCE
SPEEDSPEED
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GROWING INFLUENCE OF MOBILE…
Source: Portio Research, “Worldwide Mobile Handset Installed Base 2012 – 2016”; Frost & Sullivan, “NFC - When Will Be the Real Start?”, Edgar, Dunn & Co 2012
• Smartphone adoption is growing rapidly and estimated to be 75% in the UK by 2016
• NFC enabled smartphones offer seamless information transfer and are estimated to reach 863 million units by 2015, an increase of ~ 300% from 2013
• Online spend growth remains strong, but exponential growth is expected through mobile devices
• Mobile is showing rapid growth for access to day to day banking. Faster growth than any channel.
ESTIMATED SPEND BY PLATFORMNFC ENABLED DEVICESUK SMARTPHONE PENETRATION
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Retail, Transport, Ticketing
Banking/ Alerts NFC/ Remote Offers Payments Mobile Wallet
Mobile OS Mobile Wallet Marketing Apps Networking Offers
Mobile Prepaid Mobile Wallet Remittances App Markets NFC/ Private Label Remote Direct Bill
Mobile Checkout NFC/ Proximity BarCode/Text Pay Offers/ Promotions Shopping Apps/
Mobile Web
FinancialServices
Mobile
Social Media and online advertising
INTEGRATED EXPERIENCE
INCREASING CONVERGENCE….
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Areas of focus…
1. DIGITAL BANKING
• Enhanced Mobile• Integrated services• Simple ID&V• Visualise• Alerts• …
1. DIGITAL BANKING
• Enhanced Mobile• Integrated services• Simple ID&V• Visualise• Alerts• …
2. MEDIA MONITORING
• Brand insight• LinkedIn• YouTube• Customer understanding• Sharing insight•…
2. MEDIA MONITORING
• Brand insight• LinkedIn• YouTube• Customer understanding• Sharing insight•…
3. PAYMENTS
• Mobile POS• Mobile Wallet• Peer to Peer• NFC• Faster payments• QR codes• …
3. PAYMENTS
• Mobile POS• Mobile Wallet• Peer to Peer• NFC• Faster payments• QR codes• …
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INNOVATION…
1. DEVICE
2. SIGN UP SPEED
3. USER EXPERIENCE
4. ONLINE SERVICE
5. NO CONTRACT
INNOVATION…
1. DEVICE
2. SIGN UP SPEED
3. USER EXPERIENCE
4. ONLINE SERVICE
5. NO CONTRACT
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Closing thought…
1. Aggregate
1. Contextualise
1. Visualise