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Connie Giordano Executive Editor TechWhirl / INKtopia Going From Busted Silos to Beautiful Music

LavaCon 2015 Presentation: Integrating Content Planning & Delivery Across the Enterprise

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Page 1: LavaCon 2015 Presentation: Integrating Content Planning & Delivery Across the Enterprise

Connie GiordanoExecutive EditorTechWhirl / INKtopia

Going From Busted Silos to Beautiful Music

Page 2: LavaCon 2015 Presentation: Integrating Content Planning & Delivery Across the Enterprise

Content silos result in cacophony—even if they’re porous or broken down.

Music to the C-Suite’s ears: the need for integrating content planning efforts

Rehearsing the content producers:Product Development

Marketing

Tech Pubs

Customer Support

HR / Others

Page 3: LavaCon 2015 Presentation: Integrating Content Planning & Delivery Across the Enterprise

Orchestrating a process to integrate content planning and delivery

People & Roles

Processes

Technologies

Producing a symphony on a garage band budget

Page 4: LavaCon 2015 Presentation: Integrating Content Planning & Delivery Across the Enterprise

One-half of INKtopia Limited, publishers of TechWhirlDual role as Executive Editor of TechWhirl, and consultant/content services provider via INKtopia

Masters, Organizational Communication, Queens University

25 years in technical and marketing communications

Cross-functional experience in knowledge management, process design, and business analysis

Expertise in editing, journalism and tech comm industries

@CPGiordano

[email protected]

www.linkedin.com/in/conniegiordano