Latest Trends and Key Issues in the Turkish Retail Packaging Market: The outlook for primary packaging containers, closures and outers

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Latest Trends and Key Issues in the

Turkish Retail Packaging

Market - The outlook for primary

packaging containers, closures

and outers

Category : Industry & Manufacturing

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Introduction to Report

Launch Date: January 24, 2014

Number of Pages: 89

Geography Coverage: Turkey

Available Format: PDF

Price For Single User License: USD 4,950

Price For Site License: USD 9,900

Price For Global User License: USD 14,850

Delivery Time: Within 24 Hours (During Working Days)



About the Report

Latest Trends and Key Issues in the Turkish Retail Packaging Market report is a detailed industry report providing comprehensive analysis of the emerging trends and opportunities in Turkish packaging market.



Research Findings

The average household size in Turkey was 3.7 in 2012, which is at the higher side when compared to other European countries such as France, Germany and the UK. The trend of children living with their parents until they get married is one of the major factors for large household sizes in Turkey. This trend drives demand for larger pack sizes for family consumption. Packaging formats that are large packs, occupy less shelf space, and have longer shelf life are expected to witness greater demand.

The decreasing unemployment rate indicates a rise in disposable income and growing purchasing power of the Turkish consumers, this in turn has resulted in an increase in consumer spending. Consumers are therefore expected to experiment with new products and brands, indicating opportunities for CPG companies to introduce new products which encourage consumers to experiment. Packaging can be used as a tool by CPG companies to differentiate their products from their competitors who offer similar products or goods.



Research Findings Continues..

Organized retail channels are increasingly growing their presence in Turkish retail market owing to rising urbanization, rising per capita income and urge of Turkish consumer for the most convenient shopping experience. Changing consumption habits of consumer as a consequence of urbanization and a large number of people entering the workforce will boost the demand for retail ready packaging.

Growing disposable incomes are prompting middle class consumers to aspire for newer and premium products. Masstige products can be used to target the growing middle class population. Packaging plays a key role as the packaging needs to replicate the appearance of premium products.



Research Findings Continues..

With growing online penetration in the Turkish market, secondary packaging, corrugated paper and board packaging in particular, is an essential pre-requisite to ensure protected delivery of the product. Packaging manufacturers consider newer types of packaging that are cost effective and also enhance online visibility of the product.



Key Features and Benefits

Comprehensive coverage of the key consumer trends affecting the CPG market. Markets covered include Alcoholic Drinks, Food, Health andBeauty, Home Improvement, Household Care, Non-Alcoholic Drinks, Pet Care, and Tobacco andTobacco Products.

Detailed analysis of each packaging material providing detailed break up including pack types, closures, and outers.



Key Features and Benefits Continues…

Provides key manufacturing and innovation trends in the packaging industry.

Highlights the key regulatory framework governing the Turkey packaging industry.

Overview of the competitive landscape in Turkey's packaging industry including key players in each of the packaging material segments and major deals.



Report Coverage

1. Executive Summary2. Overview of the Turkish Packaging Market3. Consumer Drivers4. Market Dynamics5. Packaging Design and Manufacturing Trends6. Regulatory Environment7. Competitive Landscape8. Appendix

For more details regarding Report coverage see the last slide




Company Coverage (Partial List)

For more details regarding company coverage and TOC see the last slide




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Latest Trends and Key Issues in the Turkish Retail Packaging Market: The outlook for primary packaging containers, closures and outers