Larry Scheinfeld

Food and Beverage Startups Reach Record High Funding

2015 has been a big year for food and beverage startups, suggesting that when it comes to what and how we eat and drink, VC and consumer interest alike could not be higher.

According to a report by Dow Jones VentureWire, this year food and beverage startups saw record funding: investors poured $368.7 million into the sector in the third quarter, bringing the total up to $542.4.

From wine delivery services like Drizzly to the portioned recipe delivery service Plated, the public has a demonstrable desire to get dinner to their door and into their bellies as fast as possible.

But food and beverage startups encompass much more than highly personalized or specialized delivery services.

Startups that promise sustainability, quality nutrition and more are cropping up to meet (and drive) a growing demand for food and drinks that are more healthy, and less wasteful.

Entrepreneurs looking to enter this space may face challenges due to increasing competition in the sector.

The factors investors tend to favor in food and beverage startups align tightly with what they look for in other types of startups: a novel position, economic advantage, a strong management team, quality product and/or service, wow factor and good branding.

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