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Large Format PrintingProcess of Powerful Branding
Before Large Format PrintingIn the past, getting a business card printed up to a
run of 1000 units or so was the norm; it was also pretty much all that was needed in terms of printed collateral for many small businesses.
Large Format Printing: New TrendMarketing and advertising has evolved dramatically
and nowadays companies are keen to use more and different avenues to create their marketing and advertising collateral.
Large Graphics Rule The FutureWe are in the middle of a revolution and so many
have follow the striking benefits of large graphics. his makes it a great avenue to explore for any business looking to try something out that they may have initially overlooked.
Following The StreamLarge Format Printing is one trendy avenue; this is a
simple and effective way to bring your ideas to life in print, but in a super sized way.
Powerful Growth and AttractionWhy send out thousands of tiny flyers when you can
hit the same target audience with a well-placed piece of large format printing? The reality of the situation is quite astonishing; considering you can create anything that you want, within the realms of taste and decency of course, and have it brought into the public domain by the medium of large format printing.
Exploiting Large GraphicsThe great thing is that you are possibly already fully
up to speed as to how this whole process works. You may have your own art workers and designers, or perhaps have a good relationship with a company that offers these services? So getting a run of large format printing done is just the same as that of flyers or business cards.
Easy Process Saves TimeThe process needn't be long or convoluted and it
certainly won't be from the printer's side, it is simply a case of briefing in the studio with your requirements and making absolutely sure that they are working to the exact dimensions of the large format printing that you require. This will make the whole printing process very straightforward and 'niggle free'.
Sending Your ArtworkA simple file upload and then proofing can then be
carried out and before long you will have the run off of large format printing that you had planned in for the upcoming campaign.
Clever Planning BeforehandAs part of this process it is necessary to work out
where and when you are going to deploy this large format printing collateral to get the biggest effect.
Balancing Size and BudgetThe more prominent the better, but then of course the
more expensive it's going to be, so one must weigh up the most productive use of the large format printing and then pitch this to those who own the space in which you wish to advertise, pending their approvals.
The Final TouchOnce you have the approval, then you can pass the
artwork by them for any final edits, and then once all is signed off the studio can format the file and upload it to the printers ready to meet the pre-arranged print deadline.
How To Use Large GraphicsThe next stage is then distribution and once this is
complete, you can start to assess the effectiveness of using large format printing. A Graphics Installation Team can install your large graphics without hassle.