Lake Wobegon Effect

of Lead Scoring

ILLUSORY SUPERIORITY

Examples: Drivers

Examples: – Drivers – CEOs

Examples: Drivers CEOs

Lead Scoring

An unlikely high number of leads

It’s impossible to tell which leads are actually qualified

1. Pass the leads to Sales

Two choices:

2. Attempt to find

the quality leads

What should you really do?

Discover Similarities

Find out the Sales Team’s definition of an ideal lead

What You Should Really Do

• Look at your past customers and discover similarities.

• Build a better lead scoring model. • Maintain lead scoring model to make

sure it continues delivering qualified leads.

REMEMBER

You must always keep your lead scoring model updated and relevant

Learn more: Get our Lead Scoring

Compass

beachheadmarketing.com/leadscoring

You’ll learn:• Why lead scoring matters• When to implement lead scoring • How lead scoring will benefit your company