‘Stefani Joanne Angelina Germanotta’

Better known by her stage name:

LADY GAGA

Who is LADY GAGA?

BORN •March 28, 1986•In New York

PROFESSION •Genre: Pop, Dance•Singer-songwriter, performance artist, record producer, dancer, businesswoman•5 Grammy winner

FEATURED IN •Time magazine's : 100 list of the most influential people in the world. (2010)•Forbes' list: 100 Most Powerful and Influential celebrities in the world & at number 7 on list of the World's 100 Most Powerful Women.

MADAME TUSSAUDS •Unveiled 8 Lady Gaga Waxworks In Different Cities

How did the name ‘LADY GAGA’ was discovered?

At 17: •She started Studying music at NYU.•By the 2nd semester of her sophomore(2nd) year, she withdrew from the school and left her family to focus on her musical career.

At 19 •She was a struggling artist.•Music producer Rob Fusari helped create the moniker Gaga, after the Queen song "Radio Ga Ga"

How LADY GAGA was discovered?

During her early time, she worked as a songwriter for fellow label artists such as Britney Spears, Pussycat Dolls, Fergie.

Captured the attention of Akon in 2007, who recognized her vocal abilities, and signed her to his own label, Kon Live Distribution.

ALBUM 1: THE FAMEABOUT:•Released in 2008, it marked her debut•Inspired by Gaga's love of fame and the intricacies of a rich and famous lifestyle, visualized by her.

GRAMMY:•The album and songs were nominated in total of six Grammy Awards.•It won the Grammy Award for Best Electronic/Dance Album and the single "Poker Face" won Best Dance Recording.

OTHER AWARDS:•On February 16, 2010, it also won Best International Album at the 2010 BRIT Awards.

ALBUM 2: THE FAME MONSTERABOUT:•It deals with the darker side of fame, as experienced by Gaga over the course of 2008–09, while travelling around the world. They are expressed through a monster metaphor.•Gaga compared the feel of her debut album and The Fame Monster with the Yin and yang concept.

GRAMMY:•The album and its songs received three Grammy Awards in 2011.•Best Female Pop Vocal Performance, Best Pop Vocal Album & Best Short Form Music Video

VIDEOS:•Her music videos attracted a lot of controversies from Catholic League as it was dark.•However despite that she was the 1st artist to gain over 1 billion viral views on you tube

Lets look at some competition:

After the Grammy 2010:

Her FASHION pathway

In 2007, Gaga collaborated with

performance artist Lady Starlight who helped her create

her onstage fashions like an art.

Worked with celebrated

designers like Alexander Mc

Queen, Giorgio Armani etc

Her fashion sense gets mixed review but still she was

amongst Decade’s top fashion influencers

according to Vogue.

Sources: Vogue, Style.com, Laird Borrelli-Persson

ALBUM 3: BORN THIS WAY

• Scheduled to release on May 23, 2011.

• One of the most anticipated albums of all times.

• The album's lead single and title track "Born This Way" debuted on February 11, 2011.

Leveraging Media: BORN THIS WAY2010 • The album's title was revealed as Gaga accepted the

MTV Video Music Award for Video of the Year.

2010-2011• While the release date was confirmed on her official

Twitter page at the stroke of midnight on New Year's Day

Jan 2011

• In a Paris fashion show by designer Thierry Mugler, Gaga was musical director, she previewed a remixed version of a song(unnamed) that appears on the album.

• she released the complete set of lyrics to "Born This Way" on her official Twitter page in late January 2011

March 2011• The names of the five songs that appear on the

album were revealed in the March 2011 issue of US Vogue

Current preference

As a: GAY ICONAttributes her success to her loyal Gay fans and dedicated her hit ‘Poker Face’ to her Bisexuality.

Posing as a Man for Sep’10 Vogue who she claims is her Alter ego.

Performed John Lennon’s ‘Imagine’ at National Equallity March Rally and changed the original lyrics of the song to reflect the death of Matthew Shepard, a college student murdered because of his sexuality (gay).

Attended 2010 MTV Awards with 4 service members of the US Armed Forces who under DADT policy, had been prohibited from serving openly because of their sexuality.

Wore a ‘Meat Dress’ at the same and linked it with human rights and the gay rights.

September 20, 2010: spoke at the Servicem embers Legal Defense Network's "4the14K" Rally in Portland, Maine urging members of the US Senate to vote in favor of legislation that would repeal the DADT policy.

PRESENCE ON SOCIAL MEDIA

FACEBOOK

FB APPLICATIONS

TWITTER

YOU TUBE

‘SEARCH ENGINE’

LADY GAGA v/s RIHANNA

From 2005 onwards

LADY GAGA v/s RIHANNA

In the last 12 months

THANK YOU