Getting the Most Out of Your STRATA Membership

STRATA Membership

-  Connect with others for advice, referrals and customers

-  Promote and exchange your products and services

-  Receive PR leads bi-weekly

-  Get inspired to launch and model yourself after successful women entrepreneurs who have built multimillion dollar companies

-  Learn from experts on everything from product development to social media to trademarks and LLC’s

Accessing Your Benefits

To register for events:• Log in at:

www.ladieswholaunch.com/Phoenix

• You can now register for all events at STRATA Member rates or for free.

To view or change your Account settings, including updating credit card information:

• Log in at: www.ladieswholaunch.com/Phoenix

• Select Account link in upper right hand corner

• From the Account page you can update your contact information, password, credit card information, newswetter preferences , view purchase history, and create directory and classified listings.

Monthly Member Meetings

STRATA Meeting: Subject Matter Expert(launch your business into the STRATA-sphere)

LINC Up!: Informal brainstorming meeting

(Launching in an Inspirational Community)

Monthly Member Meetings

STRATA Meeting Topics: 2010• January –Claim Your Vision Story

• February—Webinars and Tele-seminars:  Why everyone needs to know how to create, distribute and sell

• March—How to Launch your Product or Service: Product issues, organizing time, pricing models, tracking/monetized billed hours

• April--Alternative Revenues: Ad networks and affiliate partnerships

• May--Sales:  Every business needs a good sales strategy. Like it or Hate it, you gotta know how to sell.

• June—Being Financially Prepared

Monthly Member Meetings

STRATA Meeting Topics: 2010 (con’t)

• July—Christmas in July?  A Mid Year “Reality Check” for 3rd and 4th Quarter

• August—Back To Tools, our annual Business Basics Panel

• September—Why Write?  Books and Blogs and everything in between

• October—Strategic Alliances

• November—Media Training

• December—Holiday Trunk Show

PR Opportunities

• Twice per week: STRATA Member PR Opportunities

• PR Newswire (value $1200 per year)

• Exclusive Ladies Who Launch opportunities: More Magazine, Ladies Home Journal, Fortune Magazine

• LWL website features: STRATA Member Success, call-outs for national Subject Matter Experts

• Local Phoenix opportunities

National Exposure & Connections

With over 100,000 monthly visitors to the Ladies Who Launch website, you’ll want to make sure that you create your FREE:

• Ladies Who Launch Directory and Classified Listings– Post your information

– Search for vendors and resources from fellow LWL Members

• STRATA Member Success Story

National Exposure & Connections

Directory (unlimited)FREE PREMIUM DIRECTORY LISTING

Comprehensive list of companies and Web sites that provide subscribers with business resources, information, products, services, content, and tools for their business. Subscribers (or you) can search by industry, keyword, or by a specific listing

National Exposure

Classifieds (unlimited)UNLIMITED CLASSIFIED LISTINGS

Approximate value: $850Post anything you want to promote or sell. These announcements reach all visitors to our site and stay up for 30 days, which means you could have something posted every day of the year. Post discounts to your products, promotions, events, new product launches, services, consultations, and any other benefits you can imagine on this comprehensive bulletin.

Search here for discounts and resources you can use to in your business and personal life.

National Exposure

To create your Directory and Classified listings:1. Log in at:

www.ladieswholaunch.com/Phoenix

2. Select Account link in upper right hand corner

3. Locate “My Directory Listings” and “My Classified Listings” in the right sidebar

4. Create listings in each appropriate category

STRATA Member Success

• In 5 easy steps you can be business can be the Featured Success Story.

Just send in:

--brief description of your business

--two paragraphs regarding success

--contact info including your website

--thumbnail photo of member

--picture of logo or product

Ladies Who Launch website has over 100,000 monthly visitors and  there are 60,000 weekly email subscribers who will have the opportunity to learn about you when you have a success story to share!

Send to:

stratasuccess@ladieswholaunch.com

Subject Line:

STRATA Member Success

Webinar Marketplace

Coming Soon: Distribute your webinar offerings through the LWL network

(more on this at the February 2010 STRATA Meeting)

Local Exposure

• Local Phoenix Website Highlights– News

– Featured Member

– Advertising

• Facebook/Twitter/LinkedIn– Join the Facebook FanPage www.facebook.com/

lwlphoenix• Post events, news on our local page, reach everyone in the

local community!

– Follow @lwlphoenix• Tweet us with your news, events, etc

• Local PR Opportunities

Discounts

STRATA Members receive substantial discounts on:

• Workshops

• Webinars

• Ticketed events

• Preferred vendor discounts

Preferred Vendors

• Check the Ladies Who Launch Directory and Classified Listings for special offers from other LWL members

• Visit www.ladieswholaunch.com for special offers from:– PR Newswire

– Resource Nation

• Vendors are added on a regular basis, so check the Resource section of the website regularly

Your Participation Locally

To be featured on our local LWL website:

Please email Carrie: • Your logo, headshot, bio, and links to any website

• Your electronic media kit (if you have one)

• Press releases with image and/or logo when you have an update (please include these each time)

• Always send your current news and media coverage and STRATA Success (stratasuccess@ladieswholaunch.com) and copy cbliss@ladieswholaunch.com

Your Participation Locally

To participate in our social media channels:

• Join our Facebook Fan page and post your news and events: www.facebook.com/lwlphoenix

• Follow @lwlphoenix on Twitter and tweet at us with your news

• Join the LinkedIn Group and share events, news, discussions

Connect

Carrie Bliss

Market Director

cbliss@ladieswholaunch.com

We’ll respond to emails or schedule a call to help you

get the most from your STRATA Membership.