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An additional part of the Lean Marketing Lab is the LabWorks Group

LabWorks for the Lean Marketing Lab

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This is a sales and marketing group that is part of the Lean Marketing Lab. Part of the Marketing with Lean Series.

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Page 3: LabWorks for the Lean Marketing Lab

You can't write and teach Lean Sales and Marketing.

Marketing operations are all about moving along the

EDCA

PDCA

SDCA

pathway.

Page 5: LabWorks for the Lean Marketing Lab

You receive Marketing with Lean Program Series1. Lean Marketing House Overview 2. Driving Market Share (After 90 days)3. Marketing with PDCA 4. Marketing with A3 5. Lean Engagement Team (December 2011

release)

Page 6: LabWorks for the Lean Marketing Lab

5 Cs of Driving Market Share

Program delivered by Dr. Eric Reidenbach Founder of 6 Sigma Marketing Institute

Learn the process of transitioning to using Value

as a basis for Driving Marketing Share Who is behind the Story?

Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute, the leading organization and authority of Six Sigma Marketing. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth.

Program will be released after 90 days of membership in LabWorks Group

Page 7: LabWorks for the Lean Marketing Lab

Friday Webinars(Recorded and posted to LabWorks)

Demand

SD-Logic

Service Design

Design ThinkingCanvas DevelopmentTeam Building

A3s

7 Quality Tools

SDCAEDCA

PDCA

Page 8: LabWorks for the Lean Marketing Lab

Friday Tool Talk

After webinar 90 minutes of Q & A

Order of Topics

• Subject presented in

webinar

• Lean Sales and Marketing

• Lean

• Marketing and Social

Media

Page 9: LabWorks for the Lean Marketing Lab

Marketing Assistance:

1. Monthly Private 1-hour session

2. Unlimited e-mail support

3. Chat support when available

Page 10: LabWorks for the Lean Marketing Lab

1. Lean Marketing House

2. Marketing your Black

Belt

3. Get Clients Now

50% Discount on 28 Day Programs

Page 11: LabWorks for the Lean Marketing Lab

Podcast OpportunityLimited Time Offer

1. 30 minute Podcast Slot

2. Branded Transcript

3. News Release

4. Posted to Business901

a. Podcast Site

b. Blog Site

c. iTunes Store

Mutual agreement must be reached on subject matter.

Page 12: LabWorks for the Lean Marketing Lab

Host of Program is Joe Dager

A little bit about me:• Had every Christmas Toy taken apart by the end of the

day• Started putting things back together around the age of 5• Paratrooper at 18 • Put myself through college as a welder• Became President of the company where I started as a

welder• Earned a Lean Six Sigma Black Belt

After I did that, I did this:• (4)Start-ups: Manufacturing, Retail, Sales Group,

Consulting• (2)Turnarounds: Marketing Group, Manufacturing• (2)Growth companies in Manufacturing

Page 14: LabWorks for the Lean Marketing Lab

http://leanmarketinglab.com

• Over 100 Free eBooks• Regular Blog Posts• Free Tools• Discussion Groups• Podcast with Celebrated Authors, Industry

Practitioners and Leading Thought Leaders

Our Mission is to bring Continuous Improvement to Sales and Marketing.

Visit the Lean Marketing Lab Website

Membership is Free