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We are a Social Enterprise follow the permaculture model for Sustainable development. We are working for social sustainability, conscious consumption and personal development. We offer organic and gluten free products. We support SlowFood, Degrowth and Common Welfare Economy.
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SITUATIONAL ANALYSISUNPRECEDENTED WORLD CRISIS: SOCIAL, ENVIRONMENTAL, ECONOMIC, ENERGY & RESOURCES.
1st CAUSE: GLOBALIZATION
2nd CAUSE: CORPORATE MODEL
To Value what is foreign/exotic.To Devalue what is national/local.
Result: We have exported the knowledge, the know how, the production and therefore the WEALTH
Maximize Benefits.Focus on Competition.At and individual level.At a corporate level.
Result: We donnot see the consequences of our actions.
OUR SOLUTION: To create a NEW BUSINESS MODEL:
THE SOCIAL ENTERPRISE
SocialSustainability
EnvironmentalSustainability
EconomicSustainability
Food
MISSION STATEMENT
La Agroteca is the link between the Rural & the Urban environment.
At La Agroteca we work for the sake of people´s, nature´s and earth´s welfare. Therefore, we only offer quality products that are healthy and eco friendly.
All our actions are driven by joy, love, care and respect.
MISSION STATEMENT
We are normal people co-working and co-creating with other people for a more balanced, fair & sustainable world.
A Better World.
We practice a New Business Model.Its pillars are: transparency, social welfare, collaboration and environmental sustainability.
LA AGROTECA IN DEPTH:THE ESTABLISHEMENT Multi experience establishment with a
“tasting tapas bar”. First Delhi 100% healthy & natural. Space for trainings, talks & other
activities. In Madrid´s city center. Bioconstruction and safe water and
air. Free of WIFI. Applying the 4 R´s: reduction, reuse, recycling and recovery.
LA AGROTECA IN DEPTH. OUR PRODUCTS.
Only : Organic, Eco friendly & “home-made”. Local and National.
Spanish fair trade.
Alternative labelling.
Our own brand.
LA AGROTECA IN DEPTH:NEW BUSINESS MODEL Collaboration vs. Competition. Singular HHRR system: partners, unanimous
decision making, rotative jobs, equal salaries, flexible contracts, leadership exchange, continous trainning.
Conciliation of personal & professional life
Space for Rural & Urban connection. Organic system.
Clients and producers interconnected. Social Boost: Transition streets,
bartering, microcredits.
OUR VISION: PERMACULTURE. ¿WHAT IS?
“In this more limited but important sense, permaculture is not the landscape, or even the skills of organic gardening, sustainable farming, energy efficient building or eco-village development as such, but it can be used to design, establish, manage and improve these and all other efforts made by individuals, households and communities towards a sustainable future.”
David Holmgreen “The essence of permaculture”. 2007.
OUR VISION: PERMACULTURE. ¿HOW?
Building: bioconstruction for us and rural areas. Develop “transition streets”.
Land and nature stewardship: supporting only natural, local, organic, biodinamic agriculture as well as traditional systems and products and agroforestry and orchards projects.
Land tenure & community governance: We support ecological cooperatives, ecovillages, encouraging food
sovereignty. Eco holidays.
OUR VISION: PERMACULTURE. ¿HOW? Finance & Economics. Spanish Fair Trade
Brand. Social enterprise start up center. Microcredits.
Health and spiritual well-being. Only healthy products. Personal growth courses.
Education & culture. Trainings, knowledge intersharing and exhange. Activities for community development.
Tools & technology. Constant Innovation: bookcrossing, car sharing, localblue.com, degrowth, slow food…
FINANCIAL RESULTS Positive results after the first year (realistic
scenario)
Annual sales of 325.462€ (1st year). 27.122€ on average per month.
Sales variation from 1st to 2nd year: 28,7%.
Estimated margin: 25% for fresh products and 21% for Delhi.
Total expenses: 75% of sales
Initial investment: 49.207€
RATIOS
Return on investment (ROI): average on the first 3 years is 35%.
Return on assets (ROA): average for the first 3 years is 23%.
GROSS MARGIN(GM): average of 4%.
¿WANT TO BE A PART? ¡¡LOOKING FOR!!
PARTNERS INVESTORS
PRODUCERS CO-CREATORS
CONTACT Julia Ramos: founder. Email: [email protected] or
[email protected] Telephone: +34 629306670
SOCIAL MEDIA NETWORKS: www.laagroteca.com & www.laagroteca.es http://www.facebook.com/LaAgroteca http://laagroteca.blogspot.com.es/ https://twitter.com/laagroteca
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