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Use of technology in Shell to improve road safety
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Use of Technology in Shell to
improve Road Safety & Driver
Behaviour
Ashok Kulkarni
Shell
20 August 2013
Contents
Who is Shell
Why Road Safety
Key parameters from Technology
Method
Results
Conclusions
Q / A2
Who is Shell
Upstream International Upstream Americas DownstreamProjects & Technology
3
Profile
4
We Operate in more than 80 countries
Worldwide, we have 85,000 full-time
employees
We drive 1.3 Billion Kms.
Our fuel retail network has around 50,000
service stations
We sell 145 billion litres of fuel to
our customers
“Safety is not only our
number one priority
and value, it is a
fundamental reflection
of our performance”
“Poor safety is nothing
more than a lack of
leadership.”
Peter Vosser – CEO Royal Dutch Shell5
Use of technology – IVMS (In Vehicle Monitoring
System)
6
Real impact: Changing driver behavior
System to improve driver behaviour by monitoring key driving
characteristics and provide feedback to the driver
Key PARAMETERS we track:
Speeding GPS DATA
Harsh acceleration > 7 Kph/Sec
Harsh deceleration > 10 Kph/Sec
Driving hours As per country/Shell regulations
Rest periods
Seat belt compliance
Night driving
GPS vehicle tracking
Driver identification
IVMS settings in line with OGP
(Oil & Gas Producer) requirements
METHOD
7
Complete process of Monitoring, Assessing, Developping&
Rewarding the performance to achieve safe driving behaviour
USE IVMS OUTPUT FOR CLASSIFYING DRIVERS : CLASS A /B / C
MANDATORY FEEDBACK TO DRIVERS
SAFETY INCENTIVE TO DRIVERS BASED ON THEIR CLASS
ELEMENTS OF COMPLIANT DRIVERS & CLASS A, B & C
8
DRIVERS LEAGUE - Point System
DE-MERIT LIST
Incidents Pts.
Violations
Not using seat belt -5
Not performing vehicle inspection -5
Not wearing PPE / uniform -5
Over speeding (measured thru IVMS) -5
Violation of driving / working hours (measured thru IVMS) -5
Unauthorized route / stoppage (measured thru IVMS) -5
Harsh Braking / Accelartion (measured thru IVMS) -5
Traffic / Police fines -5
Driving under the influence of alcohol / drugs -10
Smoking at unauthorized places -10
Mobile phone usage while driving -10
Disqualifications Any incident (Spill, Cross Over or Road Accident) -100
Pilferage -100
MERIT LIST
Compliment From 3rd party 10
Others
Incident Free Month 5
Near Miss (NM)/Potential Incident (PI) reporting (per item) 5
Attending Driver Training Session & Quarterly Safety Meeting 1
SAMPLE SIZE & DETAILS of PILOT
Country
Descriptio
n
Country 1 Country 2 Country 3
Insurance
Premium
exercise
Country 3
Fuel
Economy
No. of
Vehicles150 70 59 - 73 9
No. of
Drivers185 105 138 20
M. Kms 49 12 72 2
9
Data covers Heavy Goods Vehicles & Professional Drivers
SAFETY BENEFITS of IVMS usage
10
SAFETY PERFORMANCE
SAFE DRIVERS
BEHAVIOUR CHANGE
IMPROVED SAFETY PERFORMANCE - Country 1
11
0.22
0.17
0.10
0.08
0
0.05
0.1
0.15
0.2
0.25
2009 2010 2011 2012
No
of
Inci
de
nts
/ M
illio
n K
m
Traffic incident Frequency Rates
DRIVER LEAGUE – CLASS A / B / C - Country 1
0
20
40
60
80
100
120
140
AUG SEP OCT NOV DEC
Class A
Class B
Class C
12
REDUCED VIOLATIONS - Country 2
13
0
2000
4000
6000
8000
10000
12000
2009 Jun/Dec 2010 Full year 2011 Full year
Total Errors / Violations
Total Speeding
Total H. Braking
Total H. Acceleration
Total Drvg / Wkg Hours
2009 Jun/Dec 2010 Full year 2011 Full year
11542 1946 126
202 35 9
6711 1173 83
4539 665 17
253 73 2
Total Errors / Violations
Total Speeding
Total H. Braking
Total H. Acceleration
Total Drvg / Wkg Hours
Driver League - Country 2
14
0
10
20
30
40
50
60
70
80
90
100
2009 Jun/Dec 2010 Full year 2011 Full year
% of Fully Compliant
drivers
% of Fully Compliant
drivers 30 77 96
% of Drivers 1-5 Errors 37 14 4
% of Drivers 6-10 Errors 13 5 0
% of Drivers 11-20 Errors 10 2 0
% of Drivers 21-50 Errors 8 1 0
% of Drivers 5-100 Errors 2 0 0
% of Drivers > 100 Errors 1 0 0
Jun/Dec 09 2010 2011
%
Economical Benefits of IVMS usage
FUEL EFFICIENCY - REDUCED CO2 EMISSION
BREAKDOWN FREQUENCY / MAINTENANCE COST
CUSTOMER PROMISE / SATISFIED CUSTOMER
INSURANCE PREMIUM
INCIDENT INVESTIGATION TOOL
15
FUEL EFFICIENCY - Country 1
16
2.320
2.340
2.360
2.380
2.400
2.420
2.440
2010 2011 2012
2.361
2.408
2.431
km/
lit
Fuel Mileage per Litre2.96 %
1.99 %
300 K US $
REDUCED MAINTENANCE COST - Country 1
17
0.089 0.086
0.060
-
0.010
0.020
0.030
0.040
0.050
0.060
0.070
0.080
0.090
0.100
2010 2011 2012
US
D / k
m
Maintenance cost per km
36 K US $ 348 K US $
CUSTOMER PROMISE - Country 1
18
91%
93% 93%
96%
88%
89%
90%
91%
92%
93%
94%
95%
96%
97%
2009 2010 2011 2012
Pe
rce
nta
ge
On Time Delivery Performance
On Time Delivery Performance = delivering product within 15
minutes of agreed time
IMPROVED CUSTOMER SATISFACTION - Country 1
19
48 8 8
19
66
106
139
0
20
40
60
80
100
120
140
160
2009 2010 2011 2012
No
s
Customer Feedback
Complaints
Commendations
REDUCED INSURANCE CLAIM - Country 3
20
Rolling 3 Years
21
IVMS Incident Investigation ( IVMS Report )
19:51:41 hrs. Contracted driver flashed the high beam light , simultaneously applied brake, and blew the horn.
19:51:48 hrs. Tanker completelystopped before collision
Speed limit
60 Km/Hr
10 March 2013 at 19:51 hrs. (graph : second)
Shell contracted tanker speed54 Km/Hr
Collision point
Engine on
Turn left light
Turn right light
Head light
High beam light
Seat belt
Brake light
19.51.41 hrs. Driver applied brake, blew the horn, flashed head lights
19:51:56 hrs. Driver turned on hazard light
22
