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KULA CAFÉProject Presentation
Agenda
• Why we’re here• Present environment• What we’re proposing• Cost & Budget• Conclusion • Q&As
Our Team
AshleighFountain
JuliaNavas
ArianaCastiglione
DanielleMatties
AndresMarcano
LisaTerHaar
KesCardoso
BereniceBori
MiraMyllys
DimitarSlaev
JuanRoesel
MichelleDopak
MaxLuttichau
VerenaSturm
Our problem…
Hult’s student lounge
Research Findings
Yes No Maybe0
102030405060
If there was a student cafeteria at Hult, would you rather eat there than off
campus?
Research Findings
Have lunch Have quick snacks
Coffee & Chat
Would not visit the
café
Other0
10
20
30
40
50
What features would you enjoy?
Research Findings
£0-3 £4-7 £8-12 £12+05
101520253035404550
What is your daily lunch budget
Our Solution…
Profitablefor students &
faculty
Minimises Costs
SimpleMaximises Space
The Concept
• ImprovedAmbience
• Good food /Value for Money
• A Place to Chill
+ +
= Hult’s Living Room
Ambience
Ambience
• Colour Scheme• Lighting• Seating• Music• Walls/Art
Ambience
SOFA
TABLES
STOOLS
3-CORNER COUCHFLOOR CUSHIONS/BEAN BAGS
MOVEABLE COUNTER
BAR TABLE
SNACK MACHINE
COKE MACHINE
MICROWAVES PANINI MACHINES NESPRESSO
MACHINES
ENTERTAIN-MENT CENTER
WATER MACHINE
STUDENT ART GALLERY
TRASH AND RECYCLE
LOW JOES
SPEAKERS
BOOKSHELF
Ambience
TABLES WITH SMALL ATTACHED HEATERS
BENCHES
BUTT BOX
SPEAKERS
Food & Beverages
Brambles Foods
• On Offer:– Vegetarian, Vegan,
No Mayo, Healthy,Dairy Free
– Café, Classic andHot Eats Collections
Code Sandwich Filling Bread Type Keys Price BandCafe Collection
30313 Wensleydale Cheese & Rhubarb Chutney Malted Wheat V,NM 1,13 G
30304 Free Range Egg & Cress Malted Wheat V 0,71 B
30305 Free Range Egg Mayonnaise & Bacon White 0,95 F
30306 Traditional Ploughman's Lunch Malted V,NM 0,98 F
30314 Tikka Spiced Chicken Breast with Mint and Cucumber Salsa Malted 0,98 G
30321 Prawn & Free Range Mayonnaise Oatmeal 0,86 F
30327 Flaked Tuna Mayonnaise & Cucumber Soft Grain 0,64 B
30355 Original Caesar Salad with Sliced Chicken Malted Wheat NM 1,14 G
30356 Scottish Smoked Salmon with Cream Cheese Malted Wheat NM 1,14 G
30357 Cranks - Eggstacy Free Range Egg Mayo, Roasted Tomatoes & Cress Malted Wheat V 1,22 H
30358 Cranks - Hey Pesto Leskol Cheddar, Roasted Tomatoes & Chive Pesto Salad Malted Wheat V,NM 1,48 J
30384 Chicken and Lemon Malted Wheat NM Halal 0,98 F
30386 Ham, Mature Cheddar Cheese & Pineapple & Raisin Chutney Soft Grain NM 1,12 E
30390 Cranks - You Must Be Kidding - Goats Cheese with Fresh Dill and Roast Tomatoes Honey and Seed V NM 1,59 K
30391 Cranks Skinny Cheese Ploughman's Malted V NM 1,30 G
30396 Coronation Chicken Malted 0,90 F
30397 Pork with Apple and Cider Chutney & Stuffing - available from September White 1,25 G
Brambles FoodsAvg. £1
Code Sandwich Filling Bread Type Keys Price BandCafe Collection
30313 Wensleydale Cheese & Rhubarb Chutney Malted Wheat V,NM 1,13 G
30304 Free Range Egg & Cress Malted Wheat V 0,71 B
30305 Free Range Egg Mayonnaise & Bacon White 0,95 F
30306 Traditional Ploughman's Lunch Malted V,NM 0,98 F
30314 Tikka Spiced Chicken Breast with Mint and Cucumber Salsa Malted 0,98 G
30321 Prawn & Free Range Mayonnaise Oatmeal 0,86 F
30327 Flaked Tuna Mayonnaise & Cucumber Soft Grain 0,64 B
30355 Original Caesar Salad with Sliced Chicken Malted Wheat NM 1,14 G
30356 Scottish Smoked Salmon with Cream Cheese Malted Wheat NM 1,14 G
30357 Cranks - Eggstacy Free Range Egg Mayo, Roasted Tomatoes & Cress Malted Wheat V 1,22 H
30358 Cranks - Hey Pesto Leskol Cheddar, Roasted Tomatoes & Chive Pesto Salad Malted Wheat V,NM 1,48 J
30384 Chicken and Lemon Malted Wheat NM Halal 0,98 F
30386 Ham, Mature Cheddar Cheese & Pineapple & Raisin Chutney Soft Grain NM 1,12 E
30390 Cranks - You Must Be Kidding - Goats Cheese with Fresh Dill and Roast Tomatoes Honey and Seed V NM 1,59 K
30391 Cranks Skinny Cheese Ploughman's Malted V NM 1,30 G
30396 Coronation Chicken Malted 0,90 F
30397 Pork with Apple and Cider Chutney & Stuffing - available from September White 1,25 G
Brambles FoodsAvg. £1
+ 33% = £1,33
Brambles Foods
MEAL DEAL SANDWICH SALADS SUSHI FRUIT SALADS BAKERY DRINKS FRUITS COFFE SOUPS
PRET A MANGER N/A 1.50 - 4.00 3.00 - 5.00 3.00 - 5.00 2.00 - 3.00 1.50 - 3.00 0.90 - 2.00 0.50 - 1.00 1.30 - 3.00 1.50 - 3.00
TESCO N/A 2.00 - 5.00 1.00 - 2.00 1.00 - 4.00 N/A N/A 0.80 - 2.00 0.50 - 1.00 N/A 1.50 - 3.00
FOOD & WINE N/A 1.50 - 3.00 N/A N/A N/A N/A 0.80 - 2.00 0.50 - 1.00 N/A N/A
PIZZA HUT 6.45 - 8.00 N/A N/A N/A N/A N/A N/A N/A N/A N/A
SUBWAY 1.50 - 3.00 3.00 - 5.00 N/A N/A N/A N/A N/A N/A N/A N/A
STARBUCKS N/A 2.00 - 4.00 N/A N/A N/A 2.00 - 3.00 N/A N/A 2.50 - 4.00 N/A
COSTA N/A 2.50 - 4.00 N/A N/A N/A 1.50 - 3.00 N/A N/A 1.50 - 3.00 N/A
NERO N/A 2.70 - 4.00 3.00 - 4.00 N/A N/A 1.00 - 2.50 N/A N/A 1.50 - 2.50 N/A
STICKLERS N/A 2.00 - 3.00 N/A N/A N/A N/A 0.80 - 2.00 N/A N/A N/A
Lowest £1,50
Nespresso
CS220:•2 Coffees Simultaneously•Cappuccino, Caffe Latte Macchiato
• £1095
Nespresso
Marketing
Marketing
• Actual Situation• Future Position• Product / Service
Marketing
• We need to play safe!• Stage 1• Stage 2
Marketing
It’s time
for …
TEASER ACTUAL
Marketing
It’s time to …
TEASER ACTUAL
Marketing
• Events– Game & Movie nights– Clothes & Books swaps– Open Mic / Karaoke nights– Special Food days
Logistics
Logistics
• Managing The Café• Avoiding Health & Safety Risks • Students• Delivery
Financials
Financial Needs
• Ambience / Furniture• Food Storage• Coffee Machines• Panini Roasters• Salaries• Marketing• Other Utensils
Budget
• Initial Costs• Fixed & Variable Costs• Sales Forecast• Profit & Loss
Conclusion
• Identified the need• Viable proposition• Rigorously researched• Q&As
• Thank you!