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Koality Kayaks
Inc.
Koal i ty Kayaks Inc , Bus iness P lanKather ine Majer ick , Brandon Berr igan & Matt DeguireBusiness Law, Smal l Bus iness Project and Entrepreneurship 410-507-ABNovember 9th 2016, HO-201
1
IntroductionKoal i ty Kayaks Inc .Corporat ionCanadian kayak manufacturersProduce high qual i ty kayaks
2
The Product
The Solo - a le isure s i t - in kayak11 feetRuddersDecalsHigh densi ty polyethyleneSupport packaging8 year warranty
Canada
Usa - East
Usa - West
Mexico
685$ CAD
715$ CAD
777$ CAD
927$ CAD
PRICING
3
Organizational ChartCHAIR OF BOARD
Jul ie Jacobs
GENERAL MANAGERS
Kather ine, Brandon & Matt
MARKETINGDIRECTOR
PRODUCTIONMANAGER
DIRECTOROF HR
DIRECTOROF FINANCE
Charl ieWeber
Steven James
Cather ine Vance
Bi l lForbes
4
Our EmployeesEngineers
Supervisors
Labourers
Secretary
Sales Reps
Life Insurance Plan
Health Insurance Plan
Medical Insurance
Al lowance for use of one
vehic le only
Cel l phone plan
Employee Ass istance program
THE BENEFITS
35.55$/hr
21 .65$/hr
11 .35$/hr
18 .70$/hr
52k/year
3.5% commiss ion
TRAINING
2.5% of payrol l sa lary
towards train ing
6
Quality AssuranceMeasures to ensure the best poss ib le qual i ty
IMPLEMENTATION PLANYear 1 : Automated Inventory with BarcodesYear 2: Just- in-Time Inventory SystemYear 6: Process ing System of Gas EmittedYear 7 : ISO 9001 Standard
7
Target MarketAge 25-45Middle to High Income BracketAct ive Lifesty leNature EnthusiastsKayak HobbyistsSit- in Kayaks
8
Geographic DistributionCanada – Very High Demand35 Million People – 3 to 6 Million fit Target Market
East Cost USA – High Demand60% of Americans Living in The Eastern USA – 15 to 20 Million fit TargetMarket
West Coast USA – Very High Demand40% of Americans Living in The Western USA – 30 to 35 Million fit TargetMarket
Mexico – High Demand120 Million People – 10 to 20 Million fit Target Market
9
Marketing Tradit ional Media – 29% of Market ing BudgetMagazines , Catalogues / Flyers
New Media – 22% of Market ing BudgetCorporate Website , Socia l Media / Blogs
Other Media – 49% of Market ing BudgetTrade Shows 22%Contests 14%Promotional Art ic les 13%
10
Supply Chain & DeliveryRudder Suppl iersKayak Guide - $18 .03 per Rudder, Excel lent Reputat ion
St icker Suppl iersTop Design - $1 .20 per St icker , Excel lent Reputat ion
Transportat ion of GoodsGlobal Express – 12 Day Average Del ivery Speed, Excel lent Reputat ion$48. 15/km in Canada$56.90/km in Eastern USA$87.50/km in Western USA$150.00/km in Mexico
11
FinancingBank: Capita l Bank
Max Al located Amount - Short Term:$1 ,000,000
Interest Rate - Short Term :5 .05 %
Max Al located Amount - Long Term:$5,825,000Interest rate on long term loans :5 .40 %
13
Cost of Doing BusinessSales expenses : 693,852$Administrat ion/general expenses : 825,677$Financia l expenses : 69,002$
Total operat ing expenses : 1 ,588,531$
15
ConclusionManufacturers of high qual i ty kayaksHave a qual i ty assurance implementat ion planFocus most of our market ing efforts for things l ike trade shows & contestsProject ing sales of over 10 mi l l ion for our 7th year