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Today, most of the conversations happen on the web, using different social media tools. Conversations that are stored electronically are forming knowledge nuggets, serving the world, like it has never been before. That’s the Social media era that we are passing through. Which is changing the way we live our life & share knowledge.
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Enamul Haque Senior process owner, Knowledge Management Nokia
Knowledge Management (KM) and Social Media
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Today, most of the conversations happen on the web, using different social media tools. Conversations that
are stored electronically are forming knowledge nuggets, serving the world, like it has never been before. That’s the Social media era that we are
passing through. Which is changing the way we live our life & share knowledge.
Social Media vs Knowledge Management
Social media technology provides the conduit and means for people to share their knowledge, insight and experience on their terms. It also provides a way for the individual to see and evaluate that knowledge based on the judgment of others.
Anthony J. Bradley and Mark P. McDonald
Purpose is the reason people participate and contribute their ideas, experience and knowledge. They participate personally in social media because they value and identify with the purpose. They do so because they want to, rather than being told to as part of their job.
Anthony J. Bradley and Mark P. McDonald
Social Media vs Knowledge Management
Communities are self-forming in social media. KM communities imply a hierarchical view of knowledge and are often assigned by job classification or encouraged based on work duties. Participation becomes prescribed, creating the type of "mandatory fun" that is the butt of many a Dilbert cartoon and TV sitcom. Social media allows communities to emerge as a property of the purpose and the participation in using the tools. This lack of structure creates the space for active and innovative communities.
Anthony J. Bradley and Mark P. McDonald
Social Media vs Knowledge Management
It’s no longer about storing knowledge
It’s about knowledge That you need JUST IN TIME
Formal and informal knowledge network
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Formal Knowledge network
Quick answers from real experts
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1980’s: Call Centre
1990’s: Contact Centre
Today: The Cloud – Self Service
Customers are turning to the cloud
Follow the experts
and learn from them
Knowledge on sale
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More than 1,000 companies have joined a waiting list to use the data, compiled from around 250 million Tweets a day!
Datasift searches through 250 million Tweets a day. It is one of two companies so far offered access to Twitter's 'firehose' - all the information that flows through the site
What are they selling?
Why are they selling?
Why it’s so demanding?
Nokia on Facebook
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Strong Social media presence is vital important to increase customer knowledge about
products
KM is something that we do
© 2011 Nokia Company Confidential Social Media and Knowledge Management by
Enamul Haque 11
That’s knowledge used/re-used
It’s transparent & always there
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The most used tool by school administration is
Facebook, with a 98% take-up. Twitter and LinkedIn
were not too far behind in terms of popularity among
school administrators.
Content capture towards a knowledge enterprise
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© 2011 Nokia Company Confidential Social Media and Knowledge Management by Enamul Haque
Chief executive Thierry Breton said he would stop all emails between Atos Origin employees by instead using new collaboration and social media tools Way to open
knowledge sharing culture and build a
knowledge enterprise
Innovation gets rewarded
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Organizational know-how
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There is little doubt that we have entered the knowledge economy where what the organizations know is becoming more important than the traditional sources of economic power – capital, land, plant and labor – which they command.
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Content is the king
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“You can lead a horse to the water, but you cannot force him to drink”. A leader is needed in every community to lead the people in the right direction and make sure that there is fresh water to drink (content)”.
Content should make a difference!
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