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Knowledge is power, capture it! [email protected] www.liinkedin.com/in/ysch waar www.twitter.com/yschwaar Competing in the information age Knowledgetour Zürich 01.10.2013

Knowledge is power - why is knowledge management critical to any company

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Knowledge is power. in our information age, knowledge caption and spreading within organization is a critical competitive advantage. Proper knowledge management allows a company to better understand its market, products, competition and own company through the eyes of its employees.

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Page 1: Knowledge is power - why is knowledge management critical to any company

Knowledge is power, capture it!

[email protected]/in/yschwaarwww.twitter.com/yschwaar

Competing in the information age

Knowledgetour Zürich01.10.2013

Page 2: Knowledge is power - why is knowledge management critical to any company

Information =

Knowledge=

Power

Page 3: Knowledge is power - why is knowledge management critical to any company

Information overflow kills (even your laptop)

Page 4: Knowledge is power - why is knowledge management critical to any company

Data: Facts

Information:Knowledge communicated or received

concerning a particular fact or circumstance

Knowledge: Our personal map/understanding of

the World

Page 5: Knowledge is power - why is knowledge management critical to any company

Data repositories

Markets Competition

Company Clients & prospects

Page 6: Knowledge is power - why is knowledge management critical to any company

Structured data √

Unstructured data ?

Page 7: Knowledge is power - why is knowledge management critical to any company

Digitalization enables disintermediation

Technology = commodity

Anything can be produced

We live in a global village

Page 8: Knowledge is power - why is knowledge management critical to any company

We live in a knowledge society

Knowledge is power

Knowledge is your competitive advantage

Page 9: Knowledge is power - why is knowledge management critical to any company

Knowledge / information

SILOS

Page 10: Knowledge is power - why is knowledge management critical to any company

Information retention

Resistance

Overload

Page 11: Knowledge is power - why is knowledge management critical to any company

Which language?

Taxonomy

Semantics

Information architecture

Page 12: Knowledge is power - why is knowledge management critical to any company

Knowledge sharing is easy!

• Platforms

• practice

• content

Page 13: Knowledge is power - why is knowledge management critical to any company

Break the enterprise silos

Corporate IntranetEnterprise wide search

DMSWiki

Social Network

Page 14: Knowledge is power - why is knowledge management critical to any company

Make people express

themselves

Share their knowledge

Information sources

Page 15: Knowledge is power - why is knowledge management critical to any company

Knowledge is power – capture it!

Wrap-up

- Document management systems- Enterprise social networks- Project spaces - Define objectives, manage / moderate the

platforms- No information cemetery