Know Your AudienceThe Better Speaker Series

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Audience Variables

Age range Male / female ratio Occupational and economic status Educational background Political orientation Leisure activities

1

Keep the Audience’s Attention Room acousticsSeatingLightingTemperature controlOutside noiseOther possible distractions

2a

Keep the Audience’s Attention

Time of day Concurrent events/activities Breaks for lengthy

presentations

2b

Approaching the Audience What does the audience

already know? Scan publications Contact local officers Consult references Talk with another presenter or

an actual member3

Common Speech Objectives

Fulfill the Audience’s GoalsInformInspirePersuadeEntertain

4

Conclusion

Advance ResearchKnowledgeableConfidentPositive energySpeaker-friendly audience

5