ideasE V E R Y B O D Y I S C R E A T I V E

B E S T C O V E R M A G A Z I N E O F T H E Y E A R !

To register call Ruby at +603 7726 2588or ruby@ham.com.my

25 August 2011Eastin HotelPetaling Jaya

social mediaMARKETING WORKSHOP

Ian McKeeCEO, Vocanic

He travelled the worldand now he’s back refreshedrecharged and ready to rock!

WHAT YOU WILL LEARN ABOUT SOcIAL MEdIA MARKETING: What’s Wrong with the current model The Value & Economics of Advocacy Social Media Marketing as part of an

integrated campaign Ethics Viral Marketing Evangelist Marketing Buzz/Stunt/Guerrilla Marketing Influencer Driven Social Media Marketing The Groundswell(tm) Planning Process Who are Influencers – How do you

identify them How to activate Influencers The Impact of Influencers – Some

observed Metrics Participant Activities – Break Out

Workshop Activities Social Media – what is it Why You (as a marketer) should care The 4 Steps to “do” Social Media Marketing

Ian Mckee CEO, Vocanic.Ian McKee is CEO of Vocanic, Asia’s leading Word of Mouth (WOM) marketing business. He has over 20 years of experience in sales, IT, and starting and running subsidiaries the UK, Europe, US and for the last 13 years in Asia. Ian also brings with him 8 years of experience of running regional business with clients from Australia and Japan. Ian now publishes various blogs, and is frequently seen on TV talk shows within the scope of Word of Mouth marketing. As CEO for Vocanic, he specialises in Identifying Influencers and crafting strategies to engage and activate them to launch word of mouth campaigns for clients such as Heineken, StarHub, Citibank, Discovery and Adobe. Prior to Vocanic, Ian was MD for Informative Asia Pacific working on customer dialogue and Influence marketing projects for brands such as Zuji, DBS Bank, HP, Nokia, BP, and Mars brands such as Cesar, Pedigree, Starburst, M&Ms and others. Originally from the UK, Ian has called Singapore home for the last 12 years. Today, he is Asia’s leading Word of Mouth Marketing specialist.

socialmediaMARKETING WORKSHOP

25 August 20118.30am - 5.00pm (Lunch and coffee breaks included)

Eastin Hotel, Petaling Jaya

Please complete this form and fax it to +603 7722 5712

For more information please contact: Ruby +603 7726 2588 Email: ruby@adoimagazine.com

Admission fees: RM 1,200 (per pax)RM 1,100 (For group booking 3 pax +)

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ideasE V E R Y B O D Y I S C R E A T I V E

B E S T C O V E R M A G A Z I N E O F T H E Y E A R !

To register call Ruby at +603 7726 2588or ruby@ham.com.my

25 August 2011Eastin HotelPetaling Jaya

social mediaMARKETING WORKSHOP

Ian McKeeCEO, Vocanic

He travelled the worldand now he’s back refreshedrecharged and ready to rock!