How inbound marketing worked on my cats

I spent a lot of time  and resources  

sending my cats     direct marketing messages.

 

Among my key initiatives and according to traditional push methods of marketing: •  I gave them cat toys to play with

•  Scratching posts to scratch • Cat beds to sleep in •  Litter boxes to litter in • Many a good petting

But the toys went unused - receiving less than a 60% play-through rate. Despite guarantees.

The scratching post was ignored even though I posted it in a high-traffic area.

To no avail.

Cat beds weren’t considered a valuable enough offer. Nor was the laser pointer.

While attractive,

they simply didn’t convert

into quality lap-sitting.

Litter boxes saw only a 50% return on investment.

to examine the problem from an i n b o u n d m a r k e t i n g perspective by asking the hard q u e s t i o n s

What do they consider valuable?

What are they discussing between them?

What do my cats really want?

Where do they go at night?

What were they building under my bed?

1 2

3 4

5

I f e d t h e m m o r e regularly, increasing the frequency and quality of the content.

solution for my total in-house needs  

The INBOUND MARKETING

I responded to a litter box filled with overdue messages.

I abandoned hope of cat beds: a low-y i e l d d i r e c t campaign.

C a t t o y s w e r e changed to a more p e r s o n a l l y branded offer.

M y f r e q u e n t napping helped to c r e a t e a community space.

Our couch became a popular social site. First, one “liked” it.

Then the other “followed”

Now I listen o n m e d i a portals and r e s p o n d t o r e q u e s t s .

#letmeout

And further requests.

#letmein

And even more further

requests.

#letmeout

I engage with negative reviews politely and as quickly as possible.

I’m sorry that you had a less than acceptable experience. I can assure you that we are working to fix the problem.

Waylen Miki @perrythecat  

Recently your foot stepped on my tail. Perry The Cat @waylenmiki  

I respect their privacy and always allow them

to opt out from unwanted attention.

Is this a perfect analogy? No. But then Inbound Marketing isn’t a perfect science. It’s simply a term to define relationships. Between cat and man, brand and consumer and consumer to product. A niche market industry is simply a home in which we all live and relate.

And what’s a home without a few cats?  

But I still don’t ask what they’re building under my bed.

Thanks  for  watching.    

I   work   at   ColdAd   as   a   Content   Marke8ng  Specialist.   And   if   you   liked  what   you   saw   (or  even   if   you   didn’t),   please   comment   or   visit  our   blog   and   share   this   presenta8on   with  your  friends,  colleagues  and/or  cats.    

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