Kim Carpenter Power Marketing Proposal

© 2006 NRT Incorporated. All rights reserved.

COLDWELL BANKER RESIDENTIAL BROKERAGE

MARKETING PROPOSALPresented by: Kim Carpenter

Your Lake Winnipesaukee Real Estate Power Marketing Specialist!

© 2006 NRT Incorporated. All rights reserved. The text of this publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, storage in an information retrieval system, or otherwise, without prior permission.


In the following presentation you will find…

that it makes business sense to choose

Kim Carpenter with

Coldwell Banker Residential Brokerage

to Market Your Property


We Are a Full Service Real Estate Company

Moving Services

Mortgage Services

Real Estate Services

Insurance Services

Relocation Services

Exclusively for Exclusively for Our Our ClientsClientsExclusively for Exclusively for Our Our ClientsClients

Kim Carpenter


Exclusive Services Through NEMoves Mortgage

Pre-approved buyers for your home NEMoves mortgage representatives available 24-

7 Peace of mind


More QualifiedQualified Buyers

More ControlControl over the transaction

More Net ProfitNet Profit for you

Mortgage Services


Relocation

Largest Relocation Division in New England

Incoming leads of motivated buyers from: Coldwell Banker Residential Brokerage offices within New England

Broker Networks around the world

Relocation Management Companies

Over 150 area corporations, hospitals and universities

An Average of 22,000 leads received per yearAn Average of 22,000 leads received per year



Some of Our Corporate Clients



More ReadyReady More WillingWillingMore Able Able Buyers

Means More Net ProfitNet Profit for you!

Relocation Services means


Coldwell Banker Home Protection Plan

Sellers covered during listing period

No cost to you until the property sells

Adds value for your home

Statistics show that properties sell for 2.2% more

Buyer covered for one year

Reduce buyer concerns after home inspection

Differentiate and market your home through a sign rider



More SatisfiedSatisfied Buyers

More Peace of MindPeace of Mind during the transaction


Home Protection Plan Services means


Mortgage Services:Mortgage Services: More QualifiedQualified Buyers, More Control Control over the transaction

Relocation Services:Relocation Services: More ReadyReady, More WillingWilling, More AbleAble Buyers

Home Protection Plan:Home Protection Plan: More Peace of MindPeace of Mind during the marketing period and transaction, More competitive competitive differentiationdifferentiation for your home

What Full Service Means to You


Do You Need Any Help with Your Next Move?

Moving Services

Relocation information (in and out of state)

Mortgage Consultation

Pre-approval

Insurance Services (inclusive of vacant home insurance)

Please let me know if I can help you with any of these services


Real Estate Principles

When you are BUYING a home it’s all about Location, Condition and Price

When you are SELLING a home, it’s all about Exposure, Exposure, Exposure………


International Brand Recognition with Local Expertise

Worldwide Exposure = Proven ResultsWorldwide Exposure = Proven Results

More Buyers from local, national and international locations to your property

Unsurpassed client representation

100 years of Real Estate “know-how” working for you

Truly Remarkable Customer Service


Minimum Marketing Services You Should Expect

Multiple Listing Service

Local Advertising

For Sale Sign

Agent & Office Preview

Open House

Required Property Disclosures

Competitive Market Analysis


We Have An Integrated Approach to Marketing Your Property Which Brings More Buyers to You


Our Agent And Office Network

Number of Offices: 3,600+

Sales Associates: 110,000+

Coldwell Banker

Number of Offices: 111

Sales Associates: 5,000

RI, MA, NH and Maine

Cartus Mobility Network 100,000+ leads generated per year nationwide

Cartus helps the mobile workforces of organizations of all sizes achieve success worldwide.

Coldwell Banker Residential Brokerage in New England

One Company,One Network


National and Local Marketing

Our Network of Marketing Services

TV and Cable Promotes Brand Awareness

Brings Buyers to NewEnglandMoves.com

Specific Property Promotion

Specific Property Promotion

Specific Property Promotion through print marketing and direct mail

An integrated approach to marketing your propertyAn integrated approach to marketing your property

Radio

Internet Marketing Program

Newspaper

Targeted Marketing

Magazine Promotes Brand Awareness


What Is It That Will NET You the Most Money?

A: Finding the oneone buyer that will pay you the most money.

Q: How do we find that buyer?

A: I will provide you with the answer.


Take advantage of our NETNETwork

Expose your property through our unsurpassed InterNETNET presence

Get the ultimate Return – More NET NET Profit for you

It’s All About the NET

Let us make the Let us make the NET NET work for youwork for you


Let’s Talk About Our Network


Our Brand is Featured on the Following Major Networks


Targeted Direct Mail


More ExposureExposure nationally and regionally

More BuyersBuyers for your property


Why is Coldwell Banker’s TV, Radio and Magazine Marketing Important to You?


Why Choose Coldwell Banker Residential Brokerage to Market Your Property?


Local Market Share


More VisibilityVisibility in the market place

More ExpertiseExpertise on your side


Market Share


Let’s Talk About Our InterNet Services


Use of the Internet During the Home Search Process Increases Dramatically

In 1995 2% of buyers used the Internet duringtheir home search,

In 1997, 18%

In 1999, 37%

In 2001, 41%

In 2003, 71%

In 2004, 74%

In 2005, 77%

© 2006 NRT Incorporated. All rights reserved. * Source: The 2003 NAR Profile of Home Buyers and Sellers

More Home Buyers are Using the Internet

How consumers search for Real Estate today: Realtor.com


Driving Internet Traffic to our Website

Our Company Websites NewEnglandMoves.com ColdwellBanker.com ColdwellBankerPreviews.com OpenHouse.com

Search Engines: Over 9,000 search terms for

NewEnglandMoves.com

Realtor.com (5.5m people a month) Enhanced Listings

TV/Web Banner Marketing HGTV TLC A&E Food Network, etc Yahoo.com MSN.com


www.ColdwellBanker.com (Averages 2,400,000 Visits A Month)

Your property will also be featured on ColdwellBanker.comYour property will also be featured on ColdwellBanker.com


www.coldwellbankerpreviews.com



Previews Program Market Share $2 Million +


Exclusive Tools: Ability to Track Exact Number of Page Views for Your Home



Largest, Most Visited Real Estate Web Site in New England

Marketing your property 24 hours a day, 7 days a week


www.NewEnglandMoves.com (Averages 1,000,000 Visits A Month)


Exclusive Tools: We Know Where to Find BuyersAbility to track where buyers are coming from

so we can target market those areas



Automatic Email Alerts

Property Watch

Open House Watch

Instant Notification on New Listings and Open Houses

Over 1,000,000 automatic email alerts sent Over 500,000 people registered on our website

Street Watch



Differentiating Your Home From the Competition:Exclusive Tools: A Movie Of Your Home in MLS

Every Realtor may tell you they will place your home on MLS

Let me show you the difference


In Addition to Home MoviesExclusive Tools: Photo Gallery


Compare us with the rest


Showcase Listings for Your Home

Statistics show that consumers “click” on properties with Statistics show that consumers “click” on properties with multiple photos 20 times more than those with 1 photomultiple photos 20 times more than those with 1 photo

Our CompetitorsListings

Coldwell Banker’sListings


Exclusive Tools: Our Town Video Tour



OpenHouse.com



www.realtor.com: 5,500,000 Users A Month

Our Signs dominate the Market and the InternetOur Signs dominate the Market and the Internet

Enhanced ListingsEnhanced ListingsHome MoviesHome Movies


No One Will Respond as Quickly as I Will Respond

=Truly Remarkable Truly Remarkable Customer ServiceCustomer Service

D:\Pilot_Metro Boston\Media Ads\CB_LeadNotice.mp3


More ExposureExposure for your property

More Buyers Buyers for your property


Why is Coldwell Banker’s Internet Marketing Important to You?


Establishing an Effective Listing Price

My Objectives are to:

obtain the highest sales price

do it within your time frame

find the best terms and conditions

provide the least inconvenience to you


Pricing Your Property

The higher a property is priced above realistic market value, the more time it will

take to sell and the less interest it will attract.


What Affects the Market Value of Your Property?

Physical qualities of your property Location Age Size of house and lot Floor plan and architectural style

Market Conditions Interest rates and availability of financing Buyer demand Prices of recently sold properties State of the economy Seasonal demand

The Competition The number of similar properties for sale Their prices, location and physical condition


What has No Effect on the Market Value of Your Property?

The original price you paid

The cash proceeds you want or need from the sale

Opinions from friends and neighbors

Inaccurate/outdated comparables


Important Negotiation Strategy in the Sales Process Reason/urgency for selling Willingness to consider an offer less than listing price Financing terms you would accept Personal property you might be willing to include Timing and benefits from your company Any other confidential information

In order to maintain the strongest negotiating position, we

recommend that you do not discuss the following information

with any buyers or other real estate agents.


Let’s Review the Market Analysis


Why Should You List Your Home With Me?

I know my business I know our local neighborhoods and current real estate conditions I know how and where to find buyers I know how to negotiate a contract that can close and how to manage

the process so it will close I know Real Estate Laws and Practices I am a Full Time Real Estate Professional I am committed to giving your home ultimate exposure with a focus

on internet marketing

Together we will develop the right marketing Together we will develop the right marketing plan for your propertyplan for your property


Through Coldwell Banker Residential Brokerage, You Receive the Minimum Marketing Services and So Much More

Multiple Listing Service

Local Advertising

For Sale Sign

Agent & Office Preview

Open House

Required Property Disclosures

Competitive Market Analysis


Getting You the Most NET Profit from the Sale of Your Home

National and Local Television and Radio Marketing Local Network of 5500 agents working to bring buyers to our seller’s homes NewEnglandMoves.com; ColdwellBanker.com; Realtor.com; OpenHouse.com Immediate Response Technologies and Network of e-agents ready to answer buyer inquiries The Largest Relocation Division in New England with buyers from client corporations Pre-approved Buyers using In-House Mortgage Services Home Protection Plan One Stop Shopping experience (Insurance, Mortgage, Relocation, Moving Services) Marketing Department producing quality Direct Mail/Postcards/Property Brochures Audio Visual Department producing quality Home Movies and Picture Galleries Home Enhancement Consultation Custom Multi-Page Property Handout Skillful Negotiation Unsurpassed Client Representation Transaction Management The Integrity and Power of the Brand of Coldwell Banker Residential Brokerage

This is an example of what you can expect from Coldwell Banker Residential This is an example of what you can expect from Coldwell Banker Residential Brokerage in addition to the Minimum Marketing Services:Brokerage in addition to the Minimum Marketing Services:


Licensed NH real estate agent Member – National Association of REALTORS Member – Lakes Region Board of REALTORS Member – Real Estate Buyer’s Agent Council GRI – Graduate, REALTOR Institute Certified e-PRO - by NAR, demonstrating facility with internet marketing

and communication Member of the Institute of Luxury Home Marketing Buyers Representative in New Homes Sales Specialist Successfully completed the educational requirements to be an

Accredited Buyers’ Representative (ABR)

=

I Have the Tools and Skills to Actively Market your Property


I Go Above and Beyond Company Standard

Your property information will also be added to my

personal website www.KimCarp.com

From there it will be syndicated to

NUMEROUS WEBITESfor

MAXIMUM EXPOSURE!


My Commitment To You as Your Listing Agent

My commitment to you is to deliver exposure, professionalism and expertise that far exceeds the Standard Marketing Services

Explain to you the market strategy that will allow us to get the most net proceeds from the sale of your home

Establish the most appropriate market positioning for your property

Negotiate on your behalf to a successful closing


Results

My professional reputation and future business depends on your satisfaction

I will educate you about your options throughout the process and guide you in making the best decisions to get the results you want

My skills and resources are on your side: Market Knowledge Marketing Network Market Positioning Strategies Expert Negotiation Transaction Management


Take advantage of our NETNETwork

Expose your property through our unsurpassed InterNETNET presence

Get the ultimate Result – More NETNET Proceeds for you

Have I Shown You How Our Network Can Work for You?

Let us make the NET Value of our Services work for youLet us make the NET Value of our Services work for you


First Steps In Marketing Your Property

Complete seller’s statement of property condition

Alert Coldwell Banker agents and hold Office Tour

Arrange for “For Sale” sign, HomeMovie and Open House alerts

Design and develop Marketing materials

Notify neighbors through “Just Listed” postcards

Call buyers from our in-office database to talk about your property

Enter property into: NewEnglandMoves.com, ColdwellBanker.com, KimCarp.com, and syndicate to numerous websites


I am Ready to Start Marketing Your Home Today!


Thank you for choosing Coldwell Banker Residential Brokerage to market your property

Business

Kim Carpenter Power Marketing Proposal