Kickstart Your Kickstart! Insight into Crowdfunding

Hello I’m Mike

I am on Facebook /mikeprasad

I am on Twitter @mikeprasad

I am digitally mikeprasad

I’ve done a few things

A Quick Overview Different Platforms for Different Purposes

Anatomy of a Project

Key Elements For Every Platform

The Visual Video & Cover Image

The Title Define + Show Value

The Tagline Validate + Differentiate + Show Value

The Story Opener Start with a Situation

The Overview Concise & Divisive

The Details Overcompensate

The Validation Overqualify

The Progress Show a Tipping Point

The Call To Action We Only Need You

The Rewards Shopping Time

The Thank You A Feel Good Moment

A Few Quick Tips

1. Promote with the Right Channel Models, Mechanisms and Uses

2. Establish A Content Plan

3. Research Influencer Lists and Blogs

4. Target Enthusiasts and Reinforce

5. Create the Circle of Shiny

Shiny

First LookBroa

dcas

t, Ex

port

& Sh

are

AdoptionGreat

Experience

Seed Audience

Social Media Mechanism

6. Leverage External Trends and Emergent Opportunity

7. Leverage Other Brands and Audience Arbitrage

8. Respond & Be Proactive All The Time

9. Plan Beyond the Fundraising

10. Be Smart About Fulfillment

Questions & Discussion

Want to talk more? mike@thecollab.co @mikeprasad 818.974.7940