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Social Media usage in business to business environments, an overview presented to the Konica Minolta sales conference in Australia.
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SOCIAL MEDIA >RICHARD SPENCER @spence7zero>11 APRIL 2011>
Blogging
Microblogging
RSS
Widgets
Networks
Imagery
Video
Podcasting
Forums
Chat
Social Media 62%read
29.0%write
21.1%belong
77.0%watch
40.2%listen
No10Sydney*
47.4%post
28.2%upload
74%message
24.6%feed
No6Aus*
77.0%watch video
32.0%rate products
12.0%write a blog
22.0%are in a network
Watchers
Com
menta
tors
Producers
Shapers
Normal distribution of technology adoption
Early adoption
www.daemondigital.co© Daemon Group 2008
Social Media engagement
Social Media engagement model
Controlled
Uncontrolled
Monologue Dialogue
ADVERTISING
> Use Social Media to listen
> Use Social Media to ask questions
> Use Social Media to extend your contacts
> Use Social Media to drive your existing contacts
> Use Social Media to sell your IP
> Use Social Media to sell your services
> Use Social Media to listen
> Use Social Media to ask questions
> Use Social Media to extend your contacts
> Use Social Media to drive your existing contacts
> Use Social Media to sell your IP
> Use Social Media to sell your services
> 100 million members in 200 countries
> 56% outside the USA
> 1.9 million professionals in Australia
> 20% of the working population
> 59% male
> 72% aged 25-54 years
> 1.2 million posts/comments to Groups each week
> Top five industry sectors:
> HI tech
> Finance
> Manufacturing
> Medical
> Education
Who’s using Linkedin?
21%
36%
36%
7%
