2. About us The KG2 database maintains the purchasing
decisions, operating details and opinions of over 120,000 farms
thats 90% of Australian farms covered by the service. Our extensive
database is unique as it is sourced through both government records
and proprietary data sources. Together, these farms represent some
$43 billion of contributing revenue to the national GDP.
3. Agriculture Market Research Being one of the largest
employers in the world, Agriculture was, is and will be of
paramount importance. Owning 61% of the Aussie land, farmers
contribute as much as 3% of the GDP in Australia. With an average
increase up to 2.8% every year, Agribusiness is broadening its
wings with the help of modern equipment and research &
analysis. Agricultural market research usually deals with all the
environmental factors such as soil, water and maximum productivity
depending upon the conditions. It begins with suitable profiling,
which is done by agro-experts after considering the land size of an
agri-biotech company or medium/small-scaled agri-entrepreneurs, so
as to achieve the desired results.
5. Extensive Database Thereafter, an extensive database is put
to use, especially in situations where statistics and information
play a crucial role. Also, surveys can be carried out for a custom
research. These are some of the dynamics that a fresh survey or an
existing database can cover: Understanding customer needs Ensuring
a fair deal Skilful utilisation of CATI omnibus (Computer Assisted
Telephonic Interview) survey Innovative research and customised
client solutions Maintaining quality standards Risk analysis
Resource utilisation Recommendations and Report Making Crop
Protection and Warehousing
6. Our Aim In short, agricultural market research not only
focuses on quality but also on future needs, and is aimed at:
Increasing food security in Australia Creating opportunities
Building business relations Farming is a profession of hope...
-Brian Brett