Keyword Research - Keyword stemming

• Millions of websites came into existence over the past two decades. Websites of same niche often use similar keywords relevant to their business to target their customers. With the number of websites belonging to a specific niche increasing at a very high rate, selection of apt and specific keywords has become difficult for the website owners. In such a context, keyword stemming would be the better option as it is known to yield better results.

• Keyword stemming is the process of modifying a popular keyword by adding prefixes or suffixes, or making it a plural. Several words could be generated from a single keyword using this simple technique. This can give webmasters more freedom when writing their content. Also, the resultant keywords help in the expansion of a website in different ways, which eventually draws more traffic. Keyword matching options like keyword stemming help in increasing the conversion rate.

• A wide array of the stemmed keywords selected using keyword stemming procedure help to avoid keyword repetition or stuffing. WebPages that contain stemmed keywords often perform better and produce better results than the conventional method of keyword crammed webpages. Key word stemming is now considered to be a better strategy for major search engines than smaller ones.

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