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Key Emerging Trends in Social Media That Affect Your Marketing
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Social media optimization has changed fast than anybody could imagine. These are the five emerging trends that you cannot ignore.
Increasing dominance of mobile
Shrinking space for organic promotion
Increasing demand for offshore specialists
The advent of social shopping
Vlogging has changed the game
Social Media Optimization
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Increasing Dominance Of Mobile
The number of daily active mobile users on Facebook up by 15% in 2014 alone
The number of mobile-only users on Facebook has grown by more than 30%
This corroborates the increasing consumption of social media on mobiles
So, mobiles should be an integral part of any social media optimization strategy
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Shrinking Space For Organic Promotion
The organic space for promotion on the Facebook has reduced to less than 1 percent
This marks the end of a free promotion era on Facebook and Twitter
Be ready to pay to promote your product and services
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Increasing Demand For The Offshore Smo Specialist
The Increasing importance of SMO has increased the digital marketing budget of companies
The challenge is more acute for smaller companies
Remote dedicated staffing model has come as a boon for them
They can hire a dedicated SMO specialist at a fraction of the cost in developed countries
These specialists work exclusively for one client at a time and can be supervised in real time
The Advent Of Social Shopping
According to a Social Media Today report, 40 percent of Pinterest, Twitter or Facebook users purchased something after watching and sharing a product
3 out of 10 consumers think that Facebook influence their purchasing decisions
Almost half of the people follow brands on Pinterest to learn more about products
The trend of social shopping is increasing very fast
This has put even more pressure on brands to pursue a sound social media optimization strategy
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Vlogging Has Changed The Game
Vlogging is about posting video reviews of products
More than 100 hours of video are uploaded on Youtube per minute
There is growing emphasis on consumer-generated video content
People trust Vlogs more than an advertisement because customers want to hear the truth from other customers
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