KexuemaE-health solutionsfor pregnant women

Kexuema’s mission is to empower pregnant women with knowledge and solutions that will improve health and save lives.

Our vision is to create a world where women feel secure and safe during their pregnancies. No mother or child should suffer or die from preventable causes.

Mission and vision

The average Chinese doctor spends only 3 minute per patient

Chinese patients want more privacy in their care

Chinese pregnant women with sensitive questions has no-one to turn to

Crowded waiting rooms makes people hesitate to go to the hospital with minor questions

Evidence based information is not easy accessible for the public and remain hidden in research libraries

Health Care facilities remain insufficient for mothers and children. Many hospitals in China lack obstetric doctors

In our focus groups pregnant women in China state they trust foreign doctors advice more than Chinese doctors

Current situation in China

Our solutionKexuema offers pregnant women and expecting fathers in China high quality medical

information and live chat with medical professionals. All in one app that will keep the pregnant woman and child safe.

Our position in the appmarket

Pregnancy focus

Medical competence

Kexuema

Spring rain doctor春雨医生

Pregnancyapps

Low

High

High

• NETWORK OF INTERNATIONAL DOCTORS• HIGH QUALITY INFORMATION FROM TOP RESEARCH INSTITUTES• COLLABORATIONS WITH HEALTH ORGANISATIONS• PROFOUND KNOWLEDGE AND EXPERIENCE IN MATERNAL CARE

Current situation

• Kexuema app with medical tracker successfullylaunched in January 2015

• International network and credibility• Clear plan to develop next version of Kexuema app

Kexuema app with medical tracker received well by the market.

45 646 downloads (as of March 23) within short time

January February March

The Kexuema test tracker is the first test tracker for pregnant women world-wide. Our solution helps women understand and track their test results during their pregnancies. 100% of women in our focus groups stated they didn't understand their test result and was unable to find the relevant information online. With the Kexuema test tracker this is no longer a problem.

In-app purchasePaying users can connect with foreign doctors or midwifes 24/7

Revenue streams

Users can choose to talk to Chinese speaking doctors or English

speaking doctors and choose from which region/country. However ALL

doctors are registered and pre-approved by Kexuema.

A fee is paid by the user which is then split between Kexuema and the

doctor

Our offer to doctors

Answer incoming messages

Login Get money

Revenue streams

Kexuema approved doctors earn money in three easy steps:

Our offer to doctors

Work anywhereUse your skills No marketing

Revenue streams

Work any time No admin

The teamKexuema was started as a direct result of a problem encountered by it’s founder.

The pain of feeling unwell during pregnancy, not knowing if it was normal or a

deadly condition and unable to find information in the comfort of her own home.

Yin Wei Chen, COOGraduated East China UniversityWorked for Accenture, quit her job to work for Kexuema 2012Leads operations, including legal, human resources and business development

Bonnie Roupé, founder and CEOBonnie founded a publishing house 2004.Sold the company to concentrate on KexuemaLeads overall vision, technology, finance, product strategy and marketing Listed as Sweden’s top entrepreneurs in Wikipedia. Worked in Internet and mobile since 1999 and has developed over 250 mobile solutions for consumers.

Board of directorsKexuemas board of directors are specialized in high-growth early stage companies.

Mr Bo Ax:son Johnson ChairmanBo has co-founded and invested in several successful businesses in China, where he lived for the last four years. Background in investment banking at Lazard from both Europe and Asia combined with a practical knowledge of doing business in China.

Hellen Lidgard WohlinHellen is one of Sweden’s leading entrepreneurs and business leaders in digital information. Awarded the Gazell price for fast growing companies four times and her company Pointer became the IT-company of the year in Sweden 2006. Hellen works with analytics, mobile and social to help companies to increase customer loyalty and create profitable growth.

David HolmbergDavid is a successful serial entrepreneur responsible for seven startups and several investments. He has a solid strategy knowledge and experience from working at The Boston Consulting Group and founded one management consulting firm and one Corporate

Performance Management firm.

Jeanette HolmJeanette has built Sweden’s largest babysitting company with close to 1000 employees and won awards like ”Service innovator of the year” and “Rookie of the year”. Listed as Sweden’s top talent 2011.

Mathias DybergMathias has deep and practical knowledge building successful organizations including start-up companies, turned around companies from loss into profit and off-shore existing organizations with increased quality and profitability.

Research and content; nutrition and child health:Zong-yi ding

President of Chinese Committe of Child Health, Chinese Association of Medical Doctor,

Member of International Expert Group Codex CAC. President of Society of Pediatric

Nutrition of Asia Chinese Preventive Medical Association, Maternal and Child HealthFeng QiPediatrician, Neonatologist at 1st Children's Hospital and Women and Child HealtCenter, Peking UniversityHao BoAssociate professor, Child Health Care Researcher at Women's and children's Healthcare, Peking University First HospitalJiang JingxiongChinese National Center for Women's and Children's Health

Research and content strategy:Wen ChunmeiProgramme Officer Maternal and Child Health, WHO Office for China, BeijingSufang Guo, Programme Officer, Health, Unicef Office for China, Beijing.Biao XuProfessor and Vice-Chair of the Department of Epidemiology at School of Public HealthFudan University of China.Hengjin Dong Professor, Executive Director, Center for Health Policy and Management Studies, Schoolof Public Health, Zhejiang University, Hangzhou

Research and content; nutrition and maternal health:Wang Huishan

Professor and Director of the Department of Child Health Care, China CDC, Child Health

Care

Liu Xihong

PhD, Vice professor, head of Clinical Nutrition Department of Guangzhou Women and

Children's Medical Center

Ingela Wiklund

BB Stockholm, Chairman of Swedish Midwife Association, Chairman of the Scientific Board

for Sexual and Reproductive Health

Pang Ruyan

Vice president of Chinese Maternal and Child Health Association

Jin Xi

China CDC National Center for Women's and Children's Health

Wang Ailing

Deputy director of Women's Health department National center for women's and children’s

health, China CDC

Wu Jiu Ling

Director of Women's Health department National center for women's and children's health,

China CDC

Gengli Zhao

Professor, Women and Child Health Center at Peking University

Tuohong Zhang

Professor, School of Public Health, Peking University

Kexuema board of experts:A powerful set of knowledge, experience and dedication – helping us for free

Organisations represented in our editorial board

China CDC National Center for Women's and Children's Health

Chinese Association of Medical Doctor

Chinese Committee of Child Health

Preventive Medical Association

Center for Women and Child Health Center vid Peking University

School of Public Health, Peking University

School of Public Health, Fudan University, Shanghai

Shanghai University

School of Public Health, Zhejiang University, Hangzhou

Unicef China

WHO, World Health Organization

Karolinska Institute, Sweden

Guangzhou Women and Children's Medical Center

1st Children's Hospital and Women and Child Health Center, Peking University First Hospital

Women and Child Health Center at Peking University

Society of Pediatric Nutrition of Asia

Chinese Maternal and Child Health Association (MCHAC 3500 hospitals)

Beijing Obstetrics Hospital

Recent articles and awards:

Innovation Against Poverty by SIDA Best Social Business NPI Shanghai

Recent articles and awards:

www.cyzone.cn

Feature in 创业邦(Chinese business magazine)

Bonzun was awarded “Innovation Against Poverty”

by Swedish International Development Agency (SIDA)

Feature in Dagens IndustriSweden’s largest

Business Magazine

Founder Bonnie Roupe named “Supertalent 2012” in Business Weekly,

and listed as one of Sweden’s most talented people under 40

The bigger we get,the more good we can do

Check us out

• Our app on Baidu, hiapk, 91 and wandoujia and Google Play• http://shouji.baidu.com/software/item?docid=7553687&from=as• http://apk.hiapk.com/appinfo/com.kexuema.min/3• http://apk.91.com/Soft/Android/com.kexuema.min-3-1.1.html• http://www.wandoujia.com/apps/com.kexuema.min• https://play.google.com/store/apps/details?id=com.kexuema.min

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