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Build and Work Your Strategy

Kevin Dean | SocialCrush @kevinjdean

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Which Way Do We Go?

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Social Sales Cycle

Conversations: Events, Festivals, Film, Celebrity Engagements, Concerts, Night Life, Food, Sports, etc.

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Financial

People

Conversations

Process & Training

VendorsEngaged

Internal Social Media

Preparedness

Products & Services

CustomerFast, Easy

Transaction

Increase RevenueLaunch New

Products

Events

Platforms FaceBookWikis

Measures Initiatives

Social Strategy Map

Process Established : Nov 25, 2011

Tools In Place : Dec 12, 2011

10% Staff Trained : Jan 01, 2012

Average Monthly Fan Growth : 12%

Decrease Support Calls : 07%

Share of Voice : 36%

Post to Share Ratio : 1:32

Monthly Links Clicked : 2,165

New Products: 3

New Sales: $1.2M

Monthly Vendor Mentions 1,200

Conversion Ratio 64%

Organizational Readiness $45K

SM Management System $85K

Training Program $15K

SM Customer Campaign $75K

Facebook Ads $125K

Content Schedule 200 hrs

Evangelist Outreach 500 hrs

Vendor Engagement Program 32K

Website Landing Pages 55K

Product Development 325 hrs

Business Scorecard $37K

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OODA Loops

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