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Go GlocalUC Browser’s Globalization and Russianization
UCWeb, An Alibaba Group CompanyA leading provider of mobile internet software and services.
Browser App & Game Distribution Platform Mobile Traffic Network
UC Open Platform
100 MillionDaily Active Users
worldwide
No. 1third-party mobile browser in the world*
>14%market share in terms of monthly page view*
No. 1mobile browser in China,India and Indonesia
Our achievements in globalization and localization
* — according to StatCounter in May 2015
The keys to the global market: Technologies and Localization
1. Technologies1.1 Cloud acceleration and data compression1.2 U3 kernel
- 80% of 3000 employees engaged in product R&D- 200 core technology patents in mobile application domain
2. Localization2.1 localized features based on local user demands2.2 local staff2.3 local partners
- 4 local offices/teams established in Russia, India, Vietnam and Indonesia- 11 languages support- Users from different countries will have different Navigation Page
TechnologiesCloud acceleration and data compression
UC Browser's servers act as a proxy which compresses the data of web pages before sending it to users. This process helps load web content faster and saves users up to 80% on data usage.
WebKit main flow (Source: Tali Garsiel)
TechnologiesUC Browser’s engine: U3 kernel
Localization
LocalizationTechnologies are great, but needs local ingredients
When comes to localization, we focus on:
Localized features cater to local user demands
Local staff
Local partners
No.1 Mobile Brower
91.7% YoY growth in Daily PVs (2014)
30% MoM E-Commerce growth, main gateway for mainstream E-Commerce Sites
85% of Indian office employee are Indian nationals
Office eastablished in New Delhi in 2012
UC Browser in India: Achievements
Localized Product
We customized our product and operation base on Indian network, devices and real needs of Indian users
Localized Operating
Facebook Faster Speed mode Smart Downloading Incognito Browsing
E-Commerce Cricket Movie News Train Enquiry
UC Browser in India: Technologies + Localization
Smart Downloading Feature is favored by Indian users
UC Browser’s logo on India’s traditional sari
UC Browser in Indonesia: Achievements
Ramdam Feature and Football Feature of UC Browser Indonesian Version
UC Browser in Indonesia: Technologies + Localization
Partners are important
5000 partners
worldwide
Russian navigation page Adopted menu Local benefits
UC Browser in Russia
NO. 1 browser app on Google Play Russia
UC Browser’s monthly active users has had approximate triple increases in 2014.
Regarding PV, it has risen by 125% in the same period.(Updated on January 4th 2015)
Top 10 on Google Play overall Russia
UC Browser in Russia
Local Partners
Kenny [email protected]
Thank You