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MSU New Media Driver's License Final Presentation: Iorio's Italian IceBy: Kelsey Adams
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Iorio’s Italian Ice!
Product Specialty: Gelato * Location: Lansing City Market
NMDL Presentation By: Kelsey Adams
1,000 + Facebook “Likes”1,000 + Followers on Twitter100 SCVNGR Check-In’sCreate a larger internet presence via Google
Increase revenue while maintaining the Gelato Experience!
“Activate your fans, don’t just collect them like baseball cards.” – Jay Baer
Revamp website
• http://finalpresentationnmdl.weebly.com/
Twitter!
Google AdWordsSponsored Site
Iorio’s Italian Ice!Lansing’s only place for
Italian Gelato!www.ioriosice.com
Create a greater Internet Presence!
“If it isn’t on the first page of Google, it doesn’t exist!”
Blogging!
SCVNGR & YouTube
Budget & Timeline
Evaluating Success• Facebook, Twitter & SCVNGR goals reached
• YouTube views• Retweets and Status “Likes”• Blog Comments
• And most importantly: INCREASED SALES