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Keeping Place
Planning for Success!
[email protected] 940 94326-jun-2014
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Keeping Place objectives, strategy, tactics and plans
✔Keeping Place
Objectives
KeepingPlace
Strategy
KeepingPlace
OperatingTactics
DetailedBusiness
Plan
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Very small documentOnly minor changes in 15 years
Constantly evolving. Decisions made at weekly meetings
Fine tuned every 3 - 6 months at Quarterly Executive Team Meetings
Available as a referencedocument for Executives and Project Managers.Used when presenting to potential benefactors or major stakeholders
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ProjectPlan
Operating
Plan
Marketing
Plan
Creating the business plan…
Finance Plan
The Vision
Keeping PlaceBusiness Plan
✔
✔
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70% complete
We need help from a Partner or major Benefactor
Easy to create once Finance Plan is done
Easy to create once Finance Plan is done
Easy to create once Finance Plan is done
Well expressed in previous Proposals and brochures
Keeping Place
Marketing Plan
[email protected] 940 94326-jun-2014
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Marketing Objectives, strategy, tactics and plans
✔MarketingObjectives
MarketingStrategy
MarketingTactics
MarketingPlan
✔
Only minor changes since 1-jan-2014
Constant tuning, based on analysis of results
Fine tuned every month
Available as a referencedocument for Executives and Project Managers.Used when presenting to Stakeholders
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Why do we need to market Keeping Place @ Cubba Cubba?
• Powerful, well connected, well resourced group(s) who are competing for the 10 Terminal site at Middle Head
• Possibly another Indigenous campaign which may want to compete against Keeping Place for
• visibility and influence in the Koori community• access to federal/state govt funding • support and funding from potential sponsors
• We need to get a big return on the limited time and energy available for our Network of supporters
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Cubba Cubba Marketing Objectives
• Persuade Australian Government and Sydney Harbour Federation Trust to disallow the commercial aged care proposal
• Win over Save Middle Head campaign team to endorse the Keeping Place proposal
• Get access ASAP to 10 Terminal buildings for Keeping Place
• Build a local support base for the 3 objectives above
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Mapping the people networks that form Keeping Place
This list of potential supporters for Keeping Place is far from
complete
Mosman Parks
& Bushland Assoc.
Save MiddleHead
AboriginalHeritage
Office
Mosman Men's Shed
GuringaiTribalLink
Tribal Warrior
SydneyLionsClub
MosmanCouncil
GuringaiFestival
SydneyHarbour National
Park
FoundationNational
Parks& Wildlife
MetroLocal
AboriginalLand
Council
MosmanArt
GalleryLandcareAustralia
KeepingPlace
Campaign
NCIE
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Greater Sydney
NorthernSydney
LowerNorthshore
NSWAustralia
& Torres Strait
Growing the target geography over time
now future
Keeping PlacePO Box 536Spit Junction NSW 2088Australia
m: 0407 940 943 +61 407 940 943e: [email protected]
John YoungDirector Communications
