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6 th CSR ONLINE AWARDS DIGITAL DISRUPTION AND THE FUTURE OF CSR #CSRawards Milan, 27-28 May 2014 KEEPING PACE WITH DIGITAL DISRUPTION A new approach to the CSR Online Awards James Osborne @jabosborne Head of CSR, Lundquist

Keeping pace with digital disruption - James Osborne

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Lundquist hosted the 6th edition of its CSR Online Awards in Milan, part of a unique two-day event to discuss trends in sustainability and recognise top performers in online communications from across Europe. The event brought together more than 100 participants including sustainability and communications professionals from over 45 companies and organisations. Participants heard from 27 international speakers in three plenary sessions and six workshops. This presentation was done by Head of CSR at Lundquist James Osborne.

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Page 1: Keeping pace with digital disruption - James Osborne

6th CSR ONLINE AWARDS

DIGITAL DISRUPTION

AND THE FUTURE OF CSR #CSRawards

Milan, 27-28 May 2014

KEEPING PACE WITH DIGITAL DISRUPTION A new approach to the CSR Online Awards

James Osborne @jabosborne

Head of CSR, Lundquist

Page 2: Keeping pace with digital disruption - James Osborne

6th CSR ONLINE AWARDS 6th CSR ONLINE AWARDS

IS REPORTING ENOUGH FOR A BETTER FUTURE?

Page 3: Keeping pace with digital disruption - James Osborne

6th CSR ONLINE AWARDS 6th CSR ONLINE AWARDS

AN ACCELERATING TREND IN UN-READ REPORTS

Page 4: Keeping pace with digital disruption - James Osborne

6th CSR ONLINE AWARDS

HOW TO GET YOUR CONTENT TO THE PEOPLE WHO MATTER?

Page 5: Keeping pace with digital disruption - James Osborne

6th CSR ONLINE AWARDS

SHARABLE CONTENT

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6th CSR ONLINE AWARDS

CSR ONLINE AWARDS: OUR APPROACH

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6th CSR ONLINE AWARDS

EVALUATION BASED ON 7 PILLARS

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6th CSR ONLINE AWARDS 6th CSR ONLINE AWARDS

HOW THE EVALUATION PROTOCOL EVOLVED

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6th CSR ONLINE AWARDS

DIGITAL DISRUPTION IN CORPORATE TRANSPARENCY

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6th CSR ONLINE AWARDS

AVERAGE PERFORMANCE BY PILLAR

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6th CSR ONLINE AWARDS

CONCRETE

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6th CSR ONLINE AWARDS

EXHAUSTIVE

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6th CSR ONLINE AWARDS

ONGOING

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6th CSR ONLINE AWARDS

USER FRIENDLY

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6th CSR ONLINE AWARDS

SOCIAL

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6th CSR ONLINE AWARDS

INTEGRATED

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6th CSR ONLINE AWARDS

DISTINCTIVE

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6th CSR ONLINE AWARDS

DIGITAL TRANSFORMATION IS NOT ABOUT ADOPTING THE LATEST TECHNOLOGY…

…BUT ABOUT DEVELOPING THE RIGHT MINDSET

Page 19: Keeping pace with digital disruption - James Osborne

6th CSR ONLINE AWARDS

DIGITAL DISRUPTION

AND THE FUTURE OF CSR #CSRawards

Milan, 27-28 May 2014