Keep a child a ive- By Chelsea Mcmurray

Treatment:Only 33% of the 10 million people who so desperately

need treatment, have access to it. When children are infected, 50% die before the age of 2 and 80% die before the age of 5.

Care: Keep a Child Alive provides first class AIDS care

through doctors, nutrition, testing, transportation, and treatment for opportunistic infections, which are all necessary for anti-retroviral treatment to be successful.

Orphans:16.6 million children have lost their parents to AIDS.

These children will face enormous risks in their struggle to stay alive. They will often be forced into sexual exploitation or enrolled as child soldiers. Keep a Child Alive supports the children’s extended family caregivers, and builds and sustains orphanages to keep the most vulnerable children out of harm's way.

Keep a child a ive- About the charity

KEEP A CHILD ALIVE.

‘Keep a child alive’ is a charity specifically designed to give necessities to children in Africa and India, in order for them to survive. The charity specifies buying pills to help fight and cure HIV/AIDS; although it also provides essential nutrition, shelter, support and education in order for the pills to work to there full potential.

We can buy the dignity that is life. We can buy compassion. Buy love. Buy the cure. Buy life.

Keep a child a ive- Past Campaigns

The charity ‘keep a child alive,’ not only support young children in deprived areas, but have also produced eight previous campaigns featuring infamous celebrities to enhance awareness. Each campaign evolves around one particular point that the charity focuses on – drugs, ancestry, money and treatment centers. The most recent campaign is called “Buy Life.” The basis of the campaign is to persuade people to give money to buy a life instead of being selfish and using their money for luxuries. The symbol for “Buy Life,” is a real working barcode – as the charity wanted to create ‘the ultimate symbol of consumerism.’

Katie Holmes, Usher, Alicia Keys, Jay Sean, Swizz Beatz, Ryan Seacrest, Serena Williams, Kim Kardashian & Jayden Smith

BUY A LIFE.

Web banner designs

Colour Scheme:Red – Love, Passion, Desire, Strength.White – Innocence & PurityGrey – Security, Intelligence & Maturity.Black – Power & Mystery.(same colour scheme/layout structure as PowerPoint)

Previous Campaigns:‘BUY LIFE’ – Barcode‘THE KEY TO LIFE’ – Heart shaped key

Typography:Arial condensed (same font as PowerPoint) – smart, formal & appealing

Possible Slogans/Ideas:“You hold the key to life.”“What would you give to spend another day with your family?”“Hold on to the future – keep them alive.”

Keep a child a ive- Coca Cola 3D WorkshopTo extend my knowledge and understanding

within the initial project I was assigned a task to be created in 3D. At first, I didn’t see the relevance, although whilst designing to the required brief it gave me more experience into the charity – by ‘making a difference,’ which to an extent is what the ‘Coca Cola Killer,’ television programme was set out to do.The charity ‘keep a child alive,’ not only support As soon as the task was assigned I had a vivid thought of how I wanted my design to look. I wanted to use the Coca Cola advertising in Germany within the reign of Hitler as my main focus – but with a humorous twist. I decided to embed the bottle with an American & British flag to represent the Allies, whilst using Hitler’s famous gesture and hat to juxtapose the brand. I also included a fact (8 teaspoons of sugar is put into every 330ml bottle,) to ensure the response to my advert was serious.

Keep a child a ive- Photoshop Animation WorkshopMy designing techniques were

really shown through the animation workshop. After choosing a series of fun facts, I decided to focus on one – which allowed me to get used to the new feature of animating. Overall, I felt that this was incredibly successful as I found it relatively easy to use and began to test different functions and features.

After creating a ‘fun facts’ animation, I decided to design a couple of rough web banners for the Keep a Child Alive charity in order to ensure I was familiar enough with the programme before constructing my finalised piece.

Keep a child a ive- Photoshop Animation Workshop

Keep a child a ive-Keep a Child Alive Final AnimationOverall I am incredibly pleased with my finished design. I chose to incorporate

elephants to symbolise the areas in which the charity focuses on – India, South Africa, Uganda and Rwanda. The scenery and landscape also inflicts drought and lack of water, which is incredibly vital for any human being to live. I chose to stick with the colour scheme – red, white and black as it symbolises being dull and lonely, yet having a slight bit of hope for help. I think I have followed the brief well and feel as if my graphic skills are progressing.