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Kathryn Rolston executive producer
As CEO of a start up, I was responsible for every aspect of the
business from the business plan: budgeting, hiring, marketing &
PR, procuring sponsorship sales, to conceiving a new format,
editing scripts, casting hosts and guests, hiring crews, location
scouting, ad campaign management, post-production,
distribution, online strategy, editorial & web design oversight.
Created Original TV series: “Real Moms” which aired for four
seasons on PBS stations nationally. Series was fully funded by
sponsors and won 33 Media awards and a multi-year grant form
the Dept of Education for “Excellence in Program Quality.”
Launched Webby Winning Website: RealSavvyMoms.com: First
to market with: Mom Bloggers, Ask-an-Expert, UGC video
contest, online video series for moms. Distributed via video
network, it out-performed all industry standards for ‘views’, time
spent and click through metrics.
Created 360° Ad Solutions: Product integration, Branded
Entertainment, Live Events, Webcasts & Newsletters: Weekly
Pregnancy, New Mom and Health & Wellness video-NewsBytes.
Bringing two decades of creative and business acumen, this accomplished executive producer will create new revenue, exceptional content and repeat business for your project, division or company.
Real Savvy Media
Founder and CEO
EXECUTIVE PRODUCER: Real Moms, Real Stories,
Real Savvy
Real Savvy Moms.com
Coke’s Live Positively
COMMERCIAL SPOTS:
Yoplait Kids
Nestle Good Start
Schering Plough – A+D
P&G - Oral B
Martek - Life’s DHA
3M - Scotch Brite
BRANDED ENTERTAINMENT:
American Family Ins
Bare Escentuals
Nordic Naturals
Sanofi Aventis
State Farm
Wyeth
1 2005 to 2010
T: (917) 523 8701
Skype: katerolston
www.linkedin.com/in/katerolston
2 [email protected] (917) 523 8701 - skype: katerolston
~Real Savvy Moms~
on the cutting edge with ad solutions, video, social networking, blogging, ask an
expert and syndication
Digital Strategy
3 [email protected] (917) 523 8701 - skype: katerolston
Real Savvy Media, Inc Sold it’s major assets to
Disney Interactive Media Group
Sr Producer, Video
Post acquisition, my primary
objective was to help with a
smooth transition of the content
library acquired and lead the
sales/ marketing team in
packaging up the content for the
sales team.
Responsibilities: transfer of 200+
flash files residing on Mutlicast’s
online Asset Management
platform to Go-Pub, Disney’s
proprietary content management
system (CMS). Tasks included
reviewing, re-naming, uploading
files to a cloud, describing,
tagging and linking to relevant
sections within the Disney Family
portfolio.
Exec Producer:
Short Cuts From A Chef - A
series of six original videos shot
in a studio kitchen with an
Executive Chef teaching moms
how to easily cook delicious
family meals.
In the Baby Zone
An original series of 14 videos
consisting of on the street
interviews with moms and
pregnant women keeping it
real!
Business Development:
Lead small team of five Execs
hand selected to generate new
revenue outside of typical base.
#1 in reaching Moms & Families”
April 2010
