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GREEK CHIC Katherine Helene Presented to: IML 140 October 17 th , 2011 “Expanding your wardrobe to endless possibilities”

Katherine Helene IML 140 midterm

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Page 1: Katherine Helene IML 140 midterm

GREEK

CHICKatherine Helene

Presented to: IML 140

October 17th, 2011

“Expanding your wardrobe to endless possibilities”

Page 2: Katherine Helene IML 140 midterm

What’s the pain?

Page 3: Katherine Helene IML 140 midterm
Page 4: Katherine Helene IML 140 midterm

$

Page 5: Katherine Helene IML 140 midterm
Page 6: Katherine Helene IML 140 midterm

What’s the product?

Page 7: Katherine Helene IML 140 midterm

What

will

GR

EEK

C

HIC

pro

vide?

• Stylish & easy to use

website

Page 8: Katherine Helene IML 140 midterm

What

will

GR

EEK

C

HIC

pro

vide?

• Name-brand, fashionable formal wear and accessories

Page 9: Katherine Helene IML 140 midterm

What

will

GR

EEK

C

HIC

pro

vide?

• Reasonable rental fees: 10-15% of the retail price

Page 10: Katherine Helene IML 140 midterm

What

will

GR

EEK

C

HIC

pro

vide?

• Convenient, fast delivery

Page 11: Katherine Helene IML 140 midterm

Who’s the target customer?

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“Expanding your wardrobe to endless

possibilities”

Fashionable Convenient Affordable Fresh Reliable Fun